Journal of the Korean Society of Clothing and Textiles
Journal of the Korean Society of Clothing and Textiles is the official publication of The Korean Society of Clothing and Textiles. It was launched in 1977. Journal of Korean Society of Clothing and Textiles aims at providing up-to-date research contents and news on cutting-edge technologies, as well as facilitating the interaction between academia worldwide and related industries, thereby enhancing the professional expertise of its members and contributing to the advancement of apparel.
• Frequency : issued six times a year
• ISSN : 1225-1151 (Print)/2234-0793 (Online)
• Year of Launching : 1977
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Multimedia Usage and Gratification Experiences of Fashion Magazine Users 패션매거진 이용자의 다중 미디어 이용과 충족 경험
This study analyzed the motivations and behaviors of fashion magazine readers in consuming content across various media platforms on the basis of uses and gratifications theory. Through in-depth semi-structured interviews, it examined how readers select and combine different platforms, including print magazines, websites, and Instagram, in their consumptive practices. The findings indicate that media choices are shaped by both platform- specific characteristics and individual lifestyles, serving distinct user needs and expectations. Print magazines are valued for their reliability and comprehensive information, websites provide fast and convenient access to practical content, and Instagram functions as a primary channel for trend updates and visual engagement. Readers combine these media in complementary ways, balancing depth with immediacy. These insights highlight the need for fashion magazines to develop differentiated strategies that address the complex demands of consumers in a rapidly evolving digital media landscape. This study makes a valuable academic contribution by enhancing the understanding of diverse media consumption behaviors and informing the development of future content strategies and business models in the context of digital transformation.
Key Words
Fashion magazine, Multimedia, Users, Uses and gratifications theory, 패션매거진, 다중 미디어, 이용자, 이용과 충족 이론
The Effects of Clothing Donation Motivation on Emotions and Donation Behavior Intentions 의류 기부 동기가 감정과 기부 행동 의도에 미치는 영향
This study explores how clothing donation motivation affects donation behavior intentions and clarifies the relationship between motivation, emotions, and behavior intentions. A quantitative survey was conducted with 472 participants aged 20 to 59 through an online survey panel. Data analysis was performed using exploratory factor analysis, confirmatory factor analysis, structural equation modeling, correlation analysis, and descriptive statistics, with SPSS 26.0 and AMOS 26.0. The results revealed four principal motivational factors for clothing donation: environmental, charitable, dispositional, and self-satisfaction. In addition, three primary emotional responses associated with donation were identified: warmness, relief, and distress. Environmental, charitable, dispositional, and self-satisfaction motivations were found to have significant positive effects on warmness. These same four motivational factors also had significant positive effects on relief, while environmental, dispositional, and self-satisfaction motivations significantly influenced distress. All three emotional responses were significant predictors of clothing donation intentions. Finally, warmness and distress were found to significantly affect time donation intentions highlighting the emotional pathways through which donation behavior may extend into broader pro-social engagement.
This study applied Beethoven’s classical music and contemporary classical music to creative thinking in fashion design to conduct a convergence design project for fashion design students. Visual and spatial art creation was combined with auditory and temporal works to stimulate creativity through a multisensory approach. Fashion design major students participated for three months. The results show that generating convergent creative design ideas using images and music induces audiovisual convergent thinking through the cross-activation of vision and hearing, and that the close interaction of multiple sensory organs directly improves the learner’s creative thinking ability. The participants reported feeling interested, confident, intellectually satisfied, and accomplished through multisensory stimulation, reaching states of strong motivation, desire, passion, and immersion through emotional contact. Therefore, multisensory idea activities that stimulate both sight and hearing effectively improved creative thinking and strengthened design capabilities in fashion design by facilitating opportunities for individuals to experiment with innovative concepts and broaden their perspectives.
This study investigated the degree of discomfort and limited mobility experienced by female adolescents while wearing winter school uniforms. A survey was conducted with 226 female adolescents using a 41-questionnaire across seven categories, comprising general information, clothing items, discomfort in body parts and postures, effect on schoolwork, satisfaction, consumer behavior, and the advantages and disadvantages of wearing school uniforms. Additionally, in-depth interviews were performed to gather qualitative data regarding the students’ experiences. The results demonstrated that the students frequently wore their uniform shirts, vests, and skirts. However, the jackets were rarely used, primarily due to dissatisfaction with the jacket’s texture, material, and thermal insulation. Participants reported significant discomfort in their upper body, mainly attributed to the material’s elasticity and tendency to restrict mobility, especially by limiting their ability to raise arms or lie face down on a desk. They also indicated that school uniforms did not enhance concentration and that improving the uniform’s comfort would positively impact their school life. These findings offer practical insights for reconsidering school uniform design by emphasizing enhanced practicality, wearability, and ergonomic considerations aligned with adolescents’ activities. This research ultimately contributes to developing uniforms that better meet student needs and improve their overall school experience.
Key Words
Winter school uniforms, Female adolescents, Discomfort, Wearer mobility, Wearing conditions, 동복 교복, 여자 청소년, 불편함, 동작기능성, 착용실태
The Effect of the Advertising Characteristics and Consumption Value of Fashion Commerce Platforms on Attitudes Toward Fashion Commerce Platforms and Purchase Intentions 패션 커머스 플랫폼의 광고 특성 및 소비가치가 플랫폼에 대한 태도와 패션 제품 구매의도에 미치는 영향
장정이 Jing Yi Zhang , 김우빈 Woo Bin Kim , 오경화 Kyung Wha Oh
The Effect of the Advertising Characteristics and Consumption Value of Fashion Commerce Platforms on Attitudes Toward Fashion Commerce Platforms and Purchase Intentions 패션 커머스 플랫폼의 광고 특성 및 소비가치가 플랫폼에 대한 태도와 패션 제품 구매의도에 미치는 영향
장정이 Jing Yi Zhang , 김우빈 Woo Bin Kim , 오경화 Kyung Wha Oh
As the fashion e-commerce market expands around vertical platforms, advertising has become an increasingly important communication strategy for attracting consumer attention and engagement. This study thus examined how five advertisement characteristics―personalization, playfulness, informativeness, interactivity, and liveness―influence consumers’ attitudes toward advertisements, with advertising engagement serving as a mediating variable. It further explored how positive attitudes toward advertisements transferred to those toward the platform and, ultimately, to purchase intentions. Additionally, the study investigated whether the platform’s perceived consumption value (utilitarian and hedonic) affected consumers’ attitudes toward it. An online survey was conducted with 300 consumers in their 20s and 30s residing in Seoul, South Korea, all with prior experience purchasing from fashion commerce platforms. Data were analyzed using SPSS 21.0 through descriptive statistics, factor analysis, multiple regression, and mediation analysis. The results indicate that advertising engagement partially mediated the relationship between advertisement characteristics and attitudes toward advertisements. Moreover, attitudes toward advertisements significantly influenced those toward the platform, which in turn positively affected purchase intention. Among consumption values, utilitarian value had a stronger impact on attitudes toward the platform. These findings provide strategic insights for developing consumer- oriented and competitive advertising strategies in fashion platforms.
Key Words
Fashion commerce platform, Advertising characteristics, Advertising engagement, Consumption value, Theory of reasoned action, 패션 커머스 플랫폼, 광고 특성, 광고 인게이지먼트, 소비가치, 합리적 행동이론
Coordinated Upholstery Design with Deconstructive Aesthetic and Digital Printing
Deconstructivism is a cultural phenomenon and a major advancement in art and architecture. It takes a critical and philosophical approach to create new ideas and unconventional images for maximum aesthetic pleasure, and its values have influenced various design disciplines. Drawing on deconstructivism’s principle of collision- based deformation and fragmentation, this research utilizes the approach’s aesthetic and formative values to inspire coordinated upholstery fabric designs with three-dimensional visual effects to enrich the printed textile design sector. The research investigates the aesthetic and formative values of deconstructivist structures designed by Zaha Hadid and Peter Eisenman to utilize them as sources of inspiration for enhancing textile printing design through the incorporation of deconstructivist features such as three-dimensional visual depth, division, and geometric deconstruction. The study also proposes the application of advanced digital printing techniques to improve dimensional perception on upholstery fabrics. Visual analysis of deconstructive works reveals how innovative design elements affect function and the potential of these elements for diverse applications. Expert evaluation is used to assess the effectiveness of coordinated upholstery designs inspired by deconstructive architecture in advancing textile printing. Finally, the research shows how digital textile printing designs can be used to create innovative upholstery fabrics for interiors.
Key Words
Coordinated upholstery designs, Digital textile printing, Deconstructivism
Analysis of User Satisfaction with Clothing Images Generated by the Image Generation AI Model DALL-E
This study aims to provide foundational data necessary for enhancing user satisfaction with the image-generating AI model DALL-E. As such, clothing images were generated using DALL-E, followed by a two-phase satisfaction survey to examine various aspects of generative AI’s application in the clothing industry. The survey targeted women in their 20-40s residing in Seoul and Gyeonggi-do Province, with the following findings obtained: First, no statistically significant differences were found in women’s satisfaction with their body shapes across age groups. Second, design inputs regarding color and pattern were predominantly specified for tops, while for bottoms and outerwear, color and material were predominantly specified. Third, participants were grouped by purchase intention, with satisfaction levels analyzed for tops, bottoms, and outerwear. All three categories showed statistically significant differences at the p < .01 level in relation to alignment with preferred styles and most unsatisfactory item. Fourth, images of tops were rated the most satisfactory, while those of bottoms, the most unsatisfactory. Satisfaction was primarily attributed to style alignment, whereas dissatisfaction represented any discrepancy between the generated image and participant expectations. Fifth, no statistically significant differences were found for any measured item in relation to body satisfaction and self-esteem.
Key Words
Image-generating artificial intelligence, AI, Clothing images, Body satisfaction, Self-esteem
Evaluation of Waiting Services in Fashion Retail -The Effects of Privacy Perception and Perceived Crowding- 패션 리테일 환경에서의 웨이팅 서비스 평가 -프라이버시 인식과 지각된 혼잡도의 영향-
Evaluation of Waiting Services in Fashion Retail -The Effects of Privacy Perception and Perceived Crowding- 패션 리테일 환경에서의 웨이팅 서비스 평가 -프라이버시 인식과 지각된 혼잡도의 영향-
Based on privacy calculus theory, this study investigates factors influencing consumer attitudes, anticipated service quality, and satisfaction in the context of waiting service use at offline fashion stores. Specifically, it explores how consumers’ perceptions of privacy risks and benefits―linked to mobile waiting apps―affect their overall service evaluation. Perceived crowding, a key factor in physical retail satisfaction, was also considered, with visit motivation (purchase vs. exploration) as a moderating variable. A scenario-based experimental survey was conducted, and hypotheses were tested using structural equation modeling with AMOS 29.0. The results showed that perceived privacy benefits had a significant positive impact on consumer attitudes, which in turn influenced perceived service quality and satisfaction. Perceived crowding negatively affected attitudes for purchase-motivated consumers, and anticipated service quality did not directly impact satisfaction. These findings extend the application of privacy calculus theory to the context of offline fashion retail services integrated with digital technologies. The study also highlights the importance of consumer shopping motivation and emotional attitudes in understanding service evaluation, offering practical insights for designing more tailored and satisfaction-enhancing waiting experiences.
Key Words
Privacy calculus theory, Waiting application service, Perceived crowding, Visit motivation, Service satisfaction, 프라이버시 계산 이론, 웨이팅 앱 서비스, 지각된 혼잡도, 방문동기, 서비스 만족도
A Qualitative Comparison of Upcycling and Conventional Design Development in a Fashion Design Studio Class
As awareness of ethical and sustainable fashion continues to grow, it has become increasingly important for designers to include sustainability in design development skills through fashion design education. The present study thus compared conventional and upcycling fashion design education with the aim of identifying strategies to improve fashion design students’ creative skills. Upcycling fashion design requires that students confront the material limitations of conventional fashion design; therefore, this study analyzed how they explore and solve related issues in an environment that requires higher creativity and adaptability. Specifically, the study examined the influence of various design education models on students’ design thinking, creativity, material selection, and market acceptance. The study interviewed ten students to identify barriers to creativity, seeking to gather information that could be used to optimize the fashion education curriculum by combining design theory and practice. The findings showed that upcycling design education effectively improves students’ innovative thinking and environmental responsibility, while verifying that creative solutions can be applied using limited resources. To ensure that fashion design education can train creative talent who can effectively respond to the demands of sustainable design and the fashion industry, a combination of traditional design education and sustainable upcycling design education is proposed.
This study investigated the current use and potential future applications of national anthropometric data (i.e., Size Korea) for older adults in Korea, with a particular focus on informing the development of aging-friendly products. A mixed-methods approach was employed, combining quantitative surveys with qualitative one-on-one and focus group interviews (FGIs), with eight industrial professionals participating in the surveys and one-on-one interviews and nine academic professionals participating in the FGIs. The results indicated that the practical use of the Size Korea database remains limited, primarily due to low awareness, restricted access ―especially to 3D body scan data―and a lack of industry capacity for practical applications. Moreover, relying solely on age data was found to inadequately reflect the diverse functional characteristics of older adults, with both industry and academic participants emphasizing the need to classify older adults based on functional status as well and calling for measurement protocols adapted to physical and cognitive variability. There was also strong demand for integrating dynamic, functional, and health-related metrics, such as mobility, grip strength, and balance, into anthropometric datasets. Realizing the full potential of anthropometric data for the aging population will require enhanced collaboration among relevant industries, academia, and government, along with accessible, practice-oriented guidelines.
Key Words
Size Korea, Anthropometric data, Aging-friendly product development, Industry-academia-government collaboration, 사이즈코리아, 인체치수 데이터, 고령친화 제품 개발, 산학연 협력
The Effect of Self-Influencer Image Congruence on Affection Toward Influencers -Focusing on Self-Congruity Theory and Similarity Principle- 인플루언서와의 자아 이미지 일치성이 인플루언서에 대한 애정 형성에 미치는 영항 -자아 이미지 일치성 이론과 유사성 원칙을 중심으로-
최우진 Woojin Choi , 김하연 Ha Youn Kim , 강지현 Jihyun Kang
The Effect of Self-Influencer Image Congruence on Affection Toward Influencers -Focusing on Self-Congruity Theory and Similarity Principle- 인플루언서와의 자아 이미지 일치성이 인플루언서에 대한 애정 형성에 미치는 영항 -자아 이미지 일치성 이론과 유사성 원칙을 중심으로-
최우진 Woojin Choi , 김하연 Ha Youn Kim , 강지현 Jihyun Kang
As brands in their own right, influencers shape their images on social media by expressing values and lifestyles, forming emotional connections with followers, and enhancing their persuasive power. This study investigated how self-influencer image congruence impacts consumers’ affection toward influencers (H1: direct effect), while also examining the serial mediating roles of empathy and emotional support (H2: serial mediation effect). Additionally, it explored whether perceived value similarity between influencers and consumers moderates this mediation process (H3: moderated mediation). To empirically test these hypotheses, data were collected from 250 female respondents and analyzed using SPSS 29.0. The results from PROCESS Macro Model 6 revealed that although the direct effect of self-influencer image congruence on affection was nonsignificant, empathy and emotional support significantly mediated the relationship. Moreover, PROCESS Macro Model 83 demonstrated a significant moderated mediation effect, indicating that when consumers perceive high value similarity with influencers, the emotional pathway linking image congruence to affection becomes stronger. These findings underscore the psychological processes through which consumers’ alignment with an influencer’s image and values cultivates deeper bonds, ultimately strengthening consumer affection. This research offers valuable insights for influencer marketing and branding strategies by revealing the underlying drivers of emotional engagement.
Key Words
Social media marketing, Influencer marketing, Self-image congruity theory, Similarity principle, Value similarity, 소셜미디어 마케팅, 인플루언서 마케팅, 자아 이미지 일치성 이론, 유사성 원칙, 가치관 유사성
Development of a User-customized Web Application for Automated Design Support of Functional Protective Clothing 기능성 보호복 자동 설계 지원을 위한 착용자 맞춤형 웹 애플리케이션 개발
Development of a User-customized Web Application for Automated Design Support of Functional Protective Clothing 기능성 보호복 자동 설계 지원을 위한 착용자 맞춤형 웹 애플리케이션 개발
This study developed a web application to support the user-customized design of functional protective clothing by analyzing wearer characteristics and task conditions. Key design variables―including wearer data, clothing type, exposure to hazardous substances, task intensity, seasonal environment, joint mobility, materials, 2D patterns, and sewing methods―were systematized and stored in a database. The application facilitates non-expert use by enabling users to input conditions step-by-step through an intuitive interface to generate accurate design outputs. By applying logical rule-based filtering, the system also recommends optimized design variables tailored to specific work environments and physical needs. To validate its performance, case scenarios such as chemical protective clothing and military uniforms were tested, with the results demonstrating the system’s effectiveness in providing integrated recommendations on fabrics, 2D patterns, seam types, and virtual fitting images. This platform establishes a foundation for future integration with machine learning, biometric data, and digital simulation tools to support scenario-specific, data-driven clothing solutions.
Key Words
Functional protective clothing, Web application, User-customized, Automated design, 기능성 보호복, 웹 애플리케이션, 착용자 맞춤형, 자동 설계
Structural and Formal Analysis of Bokpan(福板) Decoration in Gulle 굴레에 나타난 복판(福板) 장식의 구조와 조형적 특성
This study examines the bokpan(福板), a floral ornament attached to the top of gulle, a traditional Korean child’s headgear, focusing on its structure and decorative techniques. Gulle was worn by children from infancy to early childhood, typically as part of a first-birthday outfit, also serving as warm headgear with decorative appeal for daily use. Since the bokpan has rarely been studied independently, despite its visual prominence, this study analyzed about 50 gulle artifacts with well-preserved bokpan decorations, dating from the late 19th to early 20th centuries, and housed in Korean museums. Direct observation and photographic analysis were conducted for comparison. The research identified variations in petal number―typically five to nine―and structural techniques such as paper-backing or cotton filling. Decorative methods included embroidery, beads, metallic paper, and twisted thread, with regional differences in form and ornamentation also observed. This research contributes to the classification of bokpan types and broadens the understanding of children’s headgear within Korean dress culture. The findings serve as a practical reference for both reproduction and design reinterpretation. However, limitations exist due to the uncertain provenance of some items. Future research should link artifacts with documentary sources to better identify regional and chronological distinctions.
Key Words
Bokpan, Children’s costume, Children’s hat, Gulle, Traditional hat, 복판, 아동복식, 아동모자, 굴레, 전통모자
