Journal of the Korean Society of Clothing and Textiles
Journal of the Korean Society of Clothing and Textiles is the official publication of The Korean Society of Clothing and Textiles. It was launched in 1977. Journal of Korean Society of Clothing and Textiles aims at providing up-to-date research contents and news on cutting-edge technologies, as well as facilitating the interaction between academia worldwide and related industries, thereby enhancing the professional expertise of its members and contributing to the advancement of apparel.
• Frequency : issued six times a year
• ISSN : 1225-1151 (Print)/2234-0793 (Online)
• Year of Launching : 1977
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Selection Process and Design Characteristics of Hanbok Uniforms for Operational Staff at 1988 Seoul Olympic Games 서울올림픽대회 운영요원 한복 유니폼의 선정 과정과 조형적 특성에 관한 연구
김여진 Yeojin Kim , 정서희 Seohee Jeong , 김서언 Seo-eon Kim , 강서영 Seo-young Kang
Selection Process and Design Characteristics of Hanbok Uniforms for Operational Staff at 1988 Seoul Olympic Games 서울올림픽대회 운영요원 한복 유니폼의 선정 과정과 조형적 특성에 관한 연구
김여진 Yeojin Kim , 정서희 Seohee Jeong , 김서언 Seo-eon Kim , 강서영 Seo-young Kang
This study examines the selection process and design characteristics of the Hanbok uniforms worn by operational staff at the 1988 Seoul Olympic Games. The Seoul Olympics pursued the concept of a “Cultural Olympics,” grounded in the harmony between Korean tradition and modernity, which was reflected in the Hanbok uniform designs for the Games’ core personnel. Through multiple evaluation stages, the final uniforms were determined according to the specific roles of the operational staff, balancing traditional aesthetics with functional requirements. The Hanbok uniforms followed the conventional structure, composition, and silhouette of traditional Korean dress while also ensuring uniformity and mobility as functional attire. Regarding color, materials, and decorative techniques, contemporary fashion trends and methods of expression were appropriately integrated, effectively presenting a national image that combined tradition and modernity. According to these identified design characteristics, the application of traditional costume elements to uniforms requires consideration of not only traditional values but also the nature and environment of the event, the roles of the wearers, and contemporary aesthetic sensibilities. This study provides a foundational reference for establishing design directions for uniforms incorporating traditional dress in future international events.
Key Words
Seoul Olympics, Uniform, Hanbok, National image, National symbols, 서울 올림픽, 유니폼, 한복, 국가 이미지, 국가 상징
Determining Optimal Placement of Knee Protectors through Skin Surface Analysis during Knee Flexion 무릎 굴곡 시 체표 변형 분석을 통한 무릎 보호대 최적 위치 제안
This study aimed to determine the optimal placement of integrated knee protectors in functional pants by analyzing skin surface deformation during knee flexion. Nine Republic of Korea Special Forces soldiers were recruited. Seven measurement points were marked along the right leg, and 3D body scanning was conducted at five flexion angles ranging from 0° to 120°. Skin surface strain was calculated for each segment, and changes in strain were analyzed to identify regions most affected by flexion. Results showed that strain was concentrated around the patella, with the location of maximum strain depending on the flexion stage. The ground contact point of the knee during kneeling was identified at the inferior patella, and protector placement based on this dynamic reference minimized positional deviation compared to static standing references. Furthermore, verification across short, regular, and tall crotch height groups indicated no significant differences, supporting the standardization of protector location within the studied population. The study proposes positioning knee protectors at 58.69% of crotch height, providing a scientifically validated guideline for ergonomic and functional garment design. These findings contribute to the development of protective clothing that ensures both safety and mobility in demanding occupational settings.
Key Words
Ergonomic design, Dynamic anthropometry, Skin surface analysis, 3D body scanning, Mission-specific clothing, 인간공학적 설계, 동적 인체 계측, 체표 분석, 3차원 인체 스캔, 특수임무복
How Mobile Advertising Message Format and Concreteness Shape Message Evaluation and Store Visit Intention 문자 광고 메시지 유형과 구체성의 상호작용이 메시지 평가와 방문 의도에 미치는 영향
최우진 Woojin Choi , 김하연 Ha Youn Kim , 강지현 Jihyun Kang
How Mobile Advertising Message Format and Concreteness Shape Message Evaluation and Store Visit Intention 문자 광고 메시지 유형과 구체성의 상호작용이 메시지 평가와 방문 의도에 미치는 영향
최우진 Woojin Choi , 김하연 Ha Youn Kim , 강지현 Jihyun Kang
As mobile messaging becomes a primary touchpoint in commerce, fashion brands increasingly rely on long message service (LMS) advertising to elicit rapid and low-friction consumer actions. However, the same immediacy that drives reach can also trigger irritation, creating a design paradox for message content. This study investigates how the concreteness and format of LMS advertisements shape consumer evaluations and visit intentions in mobile marketing. Drawing on the advertising value model, we focused on perceived informativeness, entertainment, and irritation. A 2 (message concreteness: abstract vs. concrete) × 2 (format: text vs. text+image) between-subjects online experiment (N = 380) showed that concrete (vs. abstract) LMS messages do not directly increase online store visit intention; rather, effects are fully mediated by higher perceived informativeness and lower perceived irritation, whereas perceived entertainment does not mediate the relationship. Furthermore, two-way ANOVAs indicated that concreteness and format interact on perceived irritation: when messages are concrete, adding an image significantly reduces irritation; without an image, concrete messages produce greater irritation than abstract ones. The findings suggest that marketers should pair concrete, specific information with supportive imagery to boost informational value and mitigate irritation, thereby enhancing downstream behavioral intentions in LMS marketing.
Key Words
Mobile marketing, Mobile advertising, Mobile message, LMS, Long message service, Advertising value model, 모바일 마케팅, 모바일 광고, 문자 메시지 광고, 장문 메시지 서비스, 광고 가치 모델
Impact of Faux Out-Of-Home (FOOH) Advertising on Perceived Realism and Product Value in Fashion Industry -Moderating Role of Cognitive Processing Style- 패션 산업에서 가상 옥외광고가 실재감과 제품 가치에 미치는 영향 -정보처리 성향의 조절효과-
Impact of Faux Out-Of-Home (FOOH) Advertising on Perceived Realism and Product Value in Fashion Industry -Moderating Role of Cognitive Processing Style- 패션 산업에서 가상 옥외광고가 실재감과 제품 가치에 미치는 영향 -정보처리 성향의 조절효과-
As digital transformation accelerates in the fashion industry, social media has emerged as a dominant marketing channel, reshaping how brands engage with consumers. Among the latest innovations, faux out-of-home (FOOH) advertising leverages computer-generated imagery (CGI) and augmented reality (AR) technologies to create hyper-realistic advertising experiences without physical installations. This study examines the interactive effect of advertising types and cognitive processing styles on perceived product value through presence. Using a 2×2 experimental design, we compared FOOH and traditional advertisements while incorporating emotional cognitive style as a moderating variable. Data were collected from 200 participants, and analysis revealed that FOOH ads significantly increased presence compared to conventional ads (B=.498, p<.001). Presence positively affected perceived product value (B=.539, p<.001), confirming a mediating effect where FOOH ads indirectly influence perceived value through heightened presence, with the effect being stronger among consumers with more emotional cognitive styles. Theoretical contributions include extending the stimulus- organism-response framework to immersive digital advertising, while practical implications include guiding fashion marketers in effectively designing and deploying FOOH campaigns on social media platforms.
Key Words
FOOH advertising, Presence, Cognitive processing style, Fashion marketing, Perceived product value, 가상 옥외광고, 실재감, 정보처리 성향, 패션 마케팅, 지각된 제품 가치
Temporal Changes in Lower Body Shapes in Young and Middle-Aged Men-Using Direct Measurements of Men Aged 20-59 from the 6th and 8th Size Korea Surveys-
Temporal Changes in Lower Body Shapes in Young and Middle-Aged Men-Using Direct Measurements of Men Aged 20-59 from the 6th and 8th Size Korea Surveys-
This study designated adult men aged 20-59 as the research participants to identify the characteristics of body shape changes, given that body shapes change continuously, with the rate of change varying by age. Participants were classified into two groups: young adult (aged 20-39) and middle-aged adult (aged 40-59). Based on direct measurement data from the 6th and 8th Size Korea surveys, we examined and compared the patterns of lower body shape changes in adult men over a 10-year period by age group. The results were as follows. First, in the 6th and 8th surveys, vertical measurements decreased with age, but those of breadth, circumference, and depth in the abdominal region increased. Second, in the young and middle-aged groups, lower body sizes were generally larger in the 8th survey compared to the 6th, with increases particularly in the horizontal measurements of the waist and hips. Third, regarding lower body flatness and drop, young adults had slimmer waists and more protruding hips than middle-aged adults, and both age groups showed a trend toward more protruding hips over time.
Key Words
Young adult, Middle-aged adult, Lower body measurements, Body shape changes, Temporal changes
Conceptualizing Single-Cell Consumption and AI Decision Reliance in the Context of Online Fashion Platforms 온라인 패션 플랫폼 맥락에서 단세포적 소비의 개념화와 AI 의사결정 의존성 분석
Conceptualizing Single-Cell Consumption and AI Decision Reliance in the Context of Online Fashion Platforms 온라인 패션 플랫폼 맥락에서 단세포적 소비의 개념화와 AI 의사결정 의존성 분석
Online fashion platforms increasingly provide consumers with abundant product information, extensive product assortments, and rapid purchasing opportunities, which impose substantial cognitive burdens on them. As consumers pursue instant gratification, processing all available information becomes costly and inefficient, motivating them to simplify their decision-making processes. To capture this emerging shopping pattern, this study conceptualized single-cell consumption as dependent consumption, spontaneous consumption, and avoidance of decision-making. We examined how perceived information overload in online fashion platforms and instant gratification of fashion consumers jointly shape single-cell consumption, which in turn promotes AI reliance. Survey data from 199 consumers who recently used fashion shopping platforms were analyzed using confirmatory factor analysis and structural equation modeling. The results indicated that information overload increased all three dimensions of single-cell consumption, whereas instant gratification strengthened dependent and spontaneous consumption, and only these two dimensions significantly increased AI reliance. By empirically demonstrating how digital information environments and gratification motives interact to simplify consumer judgment and promote AI-dependent decision-making, this study offers timely theoretical and managerial implications for online fashion platforms.
Key Words
Single-cell consumption, Information overload, Instant gratification, AI reliance, Online fashion platforms, 단세포적 소비, 정보 과부하, 즉각적 만족도, 온라인 패션 플랫폼
Consumer Perception of Polyvinyl Chloride Fabric Drape Appearance from Side View Using Kansei Engineering-A Real-World Perspective-
This study aimed to provide foundational data for apparel product planning using polyvinyl chloride (PVC) fabric by identifying sensory and sensibility factors based on consumer perception of its drape appearance from a Kansei Engineering perspective. Consumers associated PVC fabric with light, airy, and feminine qualities, not strong, rugged, and masculine characteristics. Consumers interpreted PVC fabric similarly to their perception of woven-type fabrics. While internal features―such as the placement, spacing, and configuration of drape nodes―are important design elements, overall silhouette shape and surface area exert a stronger influence on consumer perception of PVC fabric. Notably, younger consumers showed greater sensitivity to the physical properties of PVC fabric, including volume and density. When designing garments using PVC fabric, it is necessary to differentiate between younger (20s-30s) and older (40s-50s) consumer groups and target them separately. In addition to differentiating between younger and older demographics, specific age group segmentation may be required. This study is significant as it empirically explored the potential use of PVC fabric in apparel.
Key Words
PVC, Kansei engineering, Drapability, Consumer perception, Side view
A Comparative Analysis of Consumer Evaluations according to the Elements and Causes of Changes in Fashion Brand Storytelling -Focusing on the Transition Toward Sustainability- 패션 브랜드 스토리텔링의 변화 요소 및 원인에 따른 소비자 평가 비교 분석 -지속가능성으로의 변화를 중심으로-
A Comparative Analysis of Consumer Evaluations according to the Elements and Causes of Changes in Fashion Brand Storytelling -Focusing on the Transition Toward Sustainability- 패션 브랜드 스토리텔링의 변화 요소 및 원인에 따른 소비자 평가 비교 분석 -지속가능성으로의 변화를 중심으로-
Consumers are increasingly becoming sensitive to the authenticity of brand stories and messages, making storytelling a vital strategy. In the fashion industry in particular, brands are transitioning toward sustainability- oriented storytelling to respond to growing social demands. However, empirical research on how these narrative shifts influence consumer perceptions remains limited. Drawing on narrative transportation theory and attribution theory, this study investigates how changes in fashion brands’ storytelling affect consumers’ cognitive evaluations (persuasiveness and trust) and affective evaluations (brand attitude and betrayal) across different narrative elements (plot vs. character) and causal attributions (internal vs. external). It also examines how these evaluations influence behavioral intentions (participation and recommendation). A 2x2 factorial experiment was conducted with 360 Korean consumers aged 20-40. Results revealed no significant main effect for narrative elements, but internal attributions led to higher persuasiveness, favorable brand attitude, and lower perceived betrayal than external attributions. Furthermore, trust was highest when the plot change was framed as internally motivated. Regression analyses confirmed that persuasiveness, trust, and brand attitude positively influence participation and recommendation intentions, whereas betrayal negatively influences them. These findings suggest that when fashion brands communicate narrative changes toward sustainability, emphasizing authentic, internally motivated plot transformations can enhance consumer trust and engagement.
Key Words
Brand, Storytelling, Narrative, Attribution, Consumer, 브랜드, 스토리텔링, 내러티브, 귀인, 소비자
Drop-based Analysis of the Lower-body and Proposed Sizing System for Abdominally Obese Elderly Women 복부비만 노년 여성의 하드롭 기반 하반신 체형 분석 및 치수체계 제안
This study examined lower-body shape characteristics of elderly women with abdominal obesity and proposed a type-specific lower garment sizing system based on hip-waist drop values. Data on 513 women aged 60+ years with a waist circumference of 85 cm or greater, taken from the 8th Size Korea anthropometric survey, were analyzed. Independent t-tests, effect size analysis (Cohen’s d), and ANOVA were conducted to identify differences in lower-body measurements and validate body-type classification. The results indicated that this group exhibited significantly larger horizontal body dimensions, particularly in the waist and abdominal regions, while vertical dimensions showed minor differences. Based on drop values, lower-body shapes were classified into three types: Type 1 (abdominal-dominant inverted triangle), Type 2 (rectangular), and Type 3 (lower-body expanded trapezoid), with significant differences in waist-hip distribution and key measurements among the types, indicating distinct morphological characteristics. A type-specific sizing system using 4 cm waist and 6 cm hip intervals achieved cover ratios of 82.2%, 95.4%, and 93.6% for Types 1, 2, and 3, respectively. These findings highlight the limitations of uniform sizing systems and suggest that incorporating body-type classification into them could improve garment fit for elderly women with abdominal obesity.
As virtual influencers increasingly dominate social media and social commerce, understanding their unique mechanisms of persuading consumers has become a key focus of academic and practical inquiry. This study investigates the influence of multidimensional virtual influencer authenticity on purchase intention, with a particular focus on the mediating role of consumer trust. Grounded in the Entity-Referent Correspondence (ERC) framework, the study conceptualizes virtual influencer authenticity along three dimensions: true-to-ideal (TTI), true-to-fact (TTF), and true-to-self (TTS). An empirical analysis based on a structured survey reveals nuanced and differentiated effects. While both TTI and TTS significantly enhance consumer trust, TTS emerges as the most influential driver. In contrast, TTF does not strengthen trust; instead, it exerts a negative effect on purchase intention. Furthermore, trust is found to be a robust mediating mechanism linking perceptions of authenticity to actual consumer behavior. These findings suggest that an excessive focus on visual realism, as reflected in TTF, may produce adverse outcomes in synthetic media marketing. Accordingly, the study provides strategic implications for the design of virtual influencers and the development of brand communication strategies within an increasingly complex digital landscape.
This study explores consumer perceptions of e-customized fashion platforms, focusing on the interactive co-design process as a creative and experiential activity. It investigates user interaction with modular design options, interprets 3D virtual simulations and 2D visual representations, and evaluates value, usability, and personalization in digital customization. An exploratory qualitative design was employed, using semi-structured interviews and task-based co-design exercises. Ten Gen Z participants in South Korea interacted with three online customized fashion platforms, differing in modularity and visualization format. Thematic analysis revealed that consumers conceptualize customization as a modular “ladder,” beginning with surface-level personalization and progressing toward fit and structural design with intuitive and trustworthy tools. Participants appreciated the interactivity and real-time feedback of 3D visualization but relied on 2D model photos for credibility. Usability, trust, and perceived value were central to engagement, especially for first-time users, while advanced design control intrigued a smaller group of lead users. The study contributes to the literature on mass customization and user innovation by showing how design sequencing, visualization modalities, and user segmentation shape co-design behavior, offering practical insights for adaptive and inclusive digital fashion platforms.
Key Words
Mass customization, Co-design, Modularity, 3D virtual garment simulation, User perception
A Study on the Design Characteristics of Modern Korean Commoner Women’s Hyungbae 근대 민간 여성 흉배의 조형적 특징 연구
This study examines the formal characteristics of civilian women’s Hyungbae from the late nineteenth to mid-twentieth century. Fourteen women’s costume artifacts with attached Hyungbae and sixteen identifiable photographic sources were collected and analyzed to investigate the contexts of wear and their formal characteristics. Civilian women wore Hyungbae attached to Wonsam and Dang-ui and worn by either the principal figures or participants in ceremonial occasions such as weddings, diamond ceremonies, and 60th-birthday banquets. The primary motifs of these Hyungbae included phoenixes, cranes, character motifs, and other designs. These motifs, while rooted in tradition, differed from contemporary men’s and royal women’s Hyungbae in terms of color composition, representational layout, and technical execution. Instances of Hyungbae created from repurposed crafted objects indicate a feature of modern traditional dress culture, where traditional authority diminished and its forms were selectively adopted. The findings of this study provide a foundation for understanding the formal characteristics of contemporary Hyungbae by clarifying how traditional forms were transmitted and transformed in modern times.
Key Words
Korean commoner women’s Hyungbae, Korean modern costume, Korean modern women, Female ceremonial costume, Traditional motifs, 민간 여성 흉배, 근대 한국 복식, 근대 여성, 여성 예복, 전통 문양
AI-Mediated Workflow Development for Controllable Textile Design Generation
Hyunjun Lee , Haiyu Dong , Chorong Youn , Mee Jekal
This study examines whether the variability in outcomes from generative AI-based textile design can be transformed into a manageable design process through structured prompt design. To examine the validity of the process, experiments were conducted using a specific case. Unstructured planning-stage textual inputs were transformed into structured design language units. Three staged experiments were conducted under identical motif inputs and generation conditions, with increasing prompt structural explicitness. Generated images were evaluated using predefined structural usability criteria that distinguish mechanical repeat continuity from functional repeat validity. A clear reduction in the discrepancy was observed between seam-level tiling success and functional repeat applicability as structural parameters were integrated into the prompt. Free-form descriptive prompts often satisfied mechanical continuity but frequently failed to meet the minimum distributional conditions required for textile usability. Conversely, parameter-explicit prompt configurations demonstrated systematically higher rates of structural validity rates under repeated generation. After separating fixed baseline inputs from adjustable structural parameters, a large-scale modular validation proved repetition stability. These findings clarify how structured prompt configuration serves as a controllable design interface that stabilizes structural variables within iterative AI-mediated textile workflows.
