Journal of the Korean Society of Clothing and Textiles
Journal of the Korean Society of Clothing and Textiles is the official publication of The Korean Society of Clothing and Textiles. It was launched in 1977. Journal of Korean Society of Clothing and Textiles aims at providing up-to-date research contents and news on cutting-edge technologies, as well as facilitating the interaction between academia worldwide and related industries, thereby enhancing the professional expertise of its members and contributing to the advancement of apparel.
• Frequency : issued six times a year
• ISSN : 1225-1151 (Print)/2234-0793 (Online)
• Year of Launching : 1977
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Students’ Eco-Friendly Fashion Awareness and Fashion Behavior after Taking a ‘Sustainable Fashion’ Course ‘지속가능 패션’ 교과목 수강 후 학습자의 친환경 패션인식과 패션행동에 관한 연구
Students’ Eco-Friendly Fashion Awareness and Fashion Behavior after Taking a ‘Sustainable Fashion’ Course ‘지속가능 패션’ 교과목 수강 후 학습자의 친환경 패션인식과 패션행동에 관한 연구
This study investigates the educational impact of a “sustainable fashion” course on university students’ ecofriendly fashion awareness and behaviors. Forty-six students enrolled in the sustainable fashion course (experimental group) and forty-five students taking a general fashion-related course (control group) at C University in South Korea participated in pre-course and post-course surveys administered across a 15-week instructional period. The course addressed sustainability issues across fashion production, design, consumption, and disposal stages, combining theoretical lectures with team-based projects for practical engagement. The 46 students who completed the sustainable fashion course demonstrated significant improvements in eco-friendly fashion awareness and behaviors compared to the control group, even after statistically controlling for their initial awareness and behaviors through covariance analysis. These findings confirm the effectiveness of systematically designed sustainable fashion education programs in fostering positive changes in students’ perceptions and real-life behaviors regarding fashion sustainability. This research underscores the importance of integrating sustainability-focused curricula into fashion education to nurture eco-conscious fashion professionals.
Key Words
Sustainable fashion, Eco-friendly awareness, Eco-friendly behavior, Educational effect, 지속가능 패션, 친환경 인식, 친환경 행동, 교육 효과
A Comparative Analysis of Color Attributes in Luxury Fashion Brands across Creative Director Transitions 크리에이티브 디렉터 교체에 따른 럭셔리 패션 브랜드 컬러 속성 비교 연구
This study analyzes the color changes in seasonal collections following the changes of creative directors in luxury fashion brands to observe the establishment and transformation of the brand’s color identity. The study selected Dior, Gucci, and Chanel as subjects, setting a period of six years for each brand, and collected a total of 2,410 images. The Multi Color Engine, a color extraction site, was used to extract and analyze the color values. First, neutral colors accounted for a high distribution of over 20% in the overall palettes of the three luxury fashion brands. Second, Raf Simons of Dior originally used many colors that emphasized femininity, but after Maria Grazia Chiuri took over, a shift towards neutral colors was observed. Third, after Michele took over at Gucci, the utilization of green and red became prominent. Fourth, Chanel showed a high utilization of neutral colors, including its iconic black and white, with a notable use of red as well. Consequently, this study provides reference examples for brands considering rebranding.
Key Words
Color, Creative director, Luxury fashion brand, 컬러, 크리에이티브 디렉터, 럭셔리 패션 브랜드
Research on the Evolution and Influencing Factors of Qixie(旗鞋) in the Qing Dynasty
As the most representative shoe style of Manchu women in the Qing Dynasty, Qixie holds high decorative artistic value and rich cultural connotations. However, the origin and evolution of Qixie remain undetermined in academia, making an in-depth study valuable. This study first examined the origin of Qixie. Then, its evolution was systematically outlined through literature review, cross-verification of visual and textual materials, and theoretical analysis. Comparative analysis was conducted between the physical collections of Qixie and their appearances in portraits and old photographs to provide speculation and demonstration. The findings revealed that before 1644, Manchu women’s shoe styles were largely identical to those of men. After 1644, these styles gradually evolved from early thick-soled Qixie to high-soled forms in the mid and late Qing Dynasty. Through this evolutionary process, Qixie transitioned from being primarily practical to increasingly aesthetic, exhibiting diversified stylistic features. This transformation was influenced not only by changes in the geographical environment and political-economic dynamics but also by the deeper connotations of religion, cultural exchange, and integration. Additionally, it offers specific theoretical support and a research foundation for examining the culture of footwear and general clothing during the Qing Dynasty.
Key Words
Manchu shoes, Qing Dynasty, Ancient Chinese clothing, Qixie evolution, Influencing factors
The Effect of Fashion Brands’ In-House Resale-as-a-Service on Consumers’ Purchase Intention for New Products 패션 브랜드 자사몰 리세일 서비스가 소비자의 신제품 구매의도에 미치는 영향
이석희 Seokhui Lee , 장재임 Jae Im Jang , 추호정 Ho Jung Choo
The increasing focus on sustainability has brought the circular economy to the forefront, urging industries to transition from linear to resource-circulating systems. In fashion, brand-owned resale services address sustainability by extending product lifecycles and tackling environmental and economic concerns. Despite growing interest, academic research on these services, particularly regarding their impact on consumers’ initial purchase intentions, is limited. This study examines how brand-owned resale service awareness affects purchase intentions, mediated by perceived value (economic, environmental, and social) and anticipated guilt. It also explores eco-consciousness as a moderating factor. This study employed an experimental design with scenario- based surveys. A total of 377 Korean participants aged 20-40 took part in the experiment. Resale service awareness enhanced perceived value, particularly environmental value, followed by economic and social value. It also reduced guilt and strengthened purchase intentions. Sequential mediation analysis shows that perceived value and guilt jointly influenced purchase decisions. Eco-consciousness further amplified the impact of resale service awareness on environmental and social values. This study underscores the strategic importance of resale services in boosting purchase intentions by reducing guilt and increasing perceived value. Marketing strategies should highlight resale’s economic benefits, environmental contributions, and social responsibility.
This study aimed to provide fundamental data on the dyeability and functionality of silk fabrics using naturally fermented spent mushroom substrate of shiitake. FT-IR and UV-Vis analyses showed the presence of tannin in the extracted colorant. Among various extraction conditions, hot-water extraction was more efficient than additional fermentation extraction in terms of color strength. Therefore, the dyeability, physical properties, and functionality of the silk fabric dyed with hot-water extract were evaluated. Except for repeat dyeing, all dyed and mordanted fabrics appeared in the Y-color series. Post-mordanting was more effective than pre-mordanting in terms of dye uptake and color change. In particular, the color of fabric post-mordanted with iron liquor was dark grayish-brown and showed similar color properties to that of ferrous sulfate mordant. The colorfastness to washing, dry-cleaning, and acidic perspiration was grade 4-5∼5. The colorfastness to light and alkaline perspiration was improved to grade 4∼4-5 by repeat dyeing and post-mordanting with iron liquor. Repeat dyeing reduced the fabrics’ tensile strength, but it had no effect on their stiffness. Conversely, post-mordanting increased both tensile strength and stiffness. The deodorization rate was 92%, and the reduction rates for Staphylococcus aureus and Klebsiella pneumoniae were 99.7% and 96.7%, respectively.
Key Words
Spent mushroom substrates, Shiitake, Fermentation, Tannin, Iron liquor, 버섯 수확 후 배지, 표고버섯, 발효, 탄닌, 철장액
The Effects of Korean Cosmetics-Related Content Characteristics and Engagement on Purchase Intention on SNS -A Comparative Study of Korean and Chinese Consumers- SNS에 나타난 한국화장품 콘텐츠 특성과 인게이지먼트가 구매의도에 미치는 영향 -한·중 소비자 비교 연구-
The Effects of Korean Cosmetics-Related Content Characteristics and Engagement on Purchase Intention on SNS -A Comparative Study of Korean and Chinese Consumers- SNS에 나타난 한국화장품 콘텐츠 특성과 인게이지먼트가 구매의도에 미치는 영향 -한·중 소비자 비교 연구-
This study investigates the effects of social media content characteristics and engagement on purchase intentions, focusing on Korean and Chinese consumers in their 20s and 30s who have been exposed to Korean cosmetics-related content on SNS platforms. A total of 634 valid responses were collected through an online survey and analyzed using SPSS Statistics 24.0. SNS content characteristics were categorized into four factors: informativeness, playfulness, interactivity, and trustworthiness. All four factors significantly affected purchase intentions. Among Korean consumers, playfulness was the most influential factor, whereas interactivity was most influential for Chinese consumers. In terms of engagement, passion and enthusiasm had a significant positive effect on purchase intentions in both groups. The study also revealed cultural differences in content perception: Korean consumers emphasized informativeness, whereas Chinese consumers prioritized trustworthiness. These findings contribute to the development of differentiated marketing strategies tailored to the Korean and Chinese markets and offer practical implications for SNS-driven consumer behavior.
Key Words
SNS content characteristics, Engaement, Purchase intention, Korean cosmetics, Korean and Chinese consumers, SNS 콘텐츠 특성, 인게이 지먼트, 구매의도, 한국 화장품, 한·중 소비자
Luxury Product Consumption and Gen Z-Insights Into Cultural and Social Capital- 럭셔리 제품 소비를 통해 본 Gen Z의 소비 가치-문화자본과 사회자본을 중심으로-
Luxury fashion brands are adopting strategies for mass appeal while striving to reflect the diverse consumption values of their increasingly varied consumer base. As a key modern consumer group, Gen Z exhibits distinct consumption values compared to previous generations. This study analyzes how the cultural and social assets of luxury fashion brands affect Gen Z’s values and perceptions regarding luxury consumption through in-depth interviews. The results indicate that Gen Z consumers derive self-expression and personal satisfaction from luxury fashion consumption, use luxury products to express social status based on rarity and conspicuousness, and prioritize design and quality in their purchasing decisions. However, they do not regard social capital as a significant factor, as they neither recognize the social capital of luxury brands nor find it effectively established. Instead, they prioritize cultural capital, such as design value, quality, image, symbolism, and differentiation, while undervaluing relationship-building or social connections with brands. This study empirically analyzes how luxury fashion brands’ cultural and social capital influence Gen Z’s consumption values, highlighting their diverse perceptions and behaviors. Avoiding generational generalizations provides a multidimensional understanding of Gen Z’s unique luxury consumption tendencies and the significance they attribute to these products.
Key Words
Generation Z, Luxury fashion, Consumption value, Cultural capital, Social capital, Z세대, 럭셔리 패션, 소비 가치, 문화자본, 사회자본
Effect of Cellulase Pre-Treatment on Finishing of Cotton Fabrics Using Spent Coffee Extract 커피박 추출물에 의한 면직물 기능성 가공 시 셀룰라아제 효소 전처리의 영향
Textile finishing with natural compounds often encounters challenges such as low color intensity and poor durability to washing and light exposure. To overcome these limitations, this study explores a pre-treatment method using cellulase on cotton fabrics. Cellulase, an enzyme that hydrolyzes cellulose fibers, is recognized for its eco-friendly applications in textile pre-treatment. In this research, cotton fabrics were treated with cellulase at 55℃ for 3 hours, followed by washing and drying. The pre-treated fabrics were then immersed in spent coffee extract, a biowaste known for its antibacterial, antioxidant, and UV-blocking properties, at 100℃ for 40 minutes, followed by further washing and drying. The treated fabrics were assessed for their surface characteristics and functional properties, including color intensity, antioxidant activity, UV protection, and deodorization. The results showed that cellulase pre-treatment significantly enhanced the color intensity and functional properties of fabrics finished with spent coffee extract, compared to those treated with coffee extract alone. This combined process of cellulase pre-treatment and natural finishing presents a sustainable and effective method for enhancing textile performance in the industry.
Influence of Social Media Fashion Content Motivations on Luxury Brand Consumption-Mediating Role of FoMO and Moderating Role of Product Type- 소셜미디어 패션 콘텐츠 이용 동기가 명품 브랜드 소비에 미치는 영향-FoMO의 매개효과와 제품 유형의 조절효과 검증-
Influence of Social Media Fashion Content Motivations on Luxury Brand Consumption-Mediating Role of FoMO and Moderating Role of Product Type- 소셜미디어 패션 콘텐츠 이용 동기가 명품 브랜드 소비에 미치는 영향-FoMO의 매개효과와 제품 유형의 조절효과 검증-
Social media is a key marketing channel for luxury brands, shaping brand image and consumer relationships. However, increased social media use can lead to “Fear of Missing Out(FoMO),” influencing luxury brand consumption. This study, based on the Uses and Gratifications Theory, hypothesizes that consumers’ motivations for consuming fashion content on social media(self-expression motivation and information-seeking motivation) influence their luxury brand consumption. Furthermore, it examines the mediating role of FoMO in this process and explores the moderating effect of the type of luxury brand products posted on social media(experiential vs. material). We tested these hypotheses by creating luxury brand fashion content, manipulating conditions for experiential and material consumption, and collecting responses from 316 Instagram users. The findings reveal that self-expression motivation increases luxury consumption intentions via FoMO, whereas information-seeking motivation has a direct effect without mediation. Additionally, the type of luxury brand product(experiential vs. material consumption) significantly influences FoMO perception, particularly in interaction with self-expression motivation. Conversely, the interaction effect between information-seeking motivation and luxury brand product type is not significant. This study highlights the effects of FoMO perception on luxury brand consumption, offering both theoretical and practical insights.
Key Words
Social media marketing, Social media content, FoMO, Luxury brand marketing strategy, Product type, 소셜미디어 마케팅, 소셜미디어 콘텐츠, 포모, 럭셔리 브랜드 마케팅 전략, 제품 유형
Classification of Male Upper Body Type and Size Suitability of Army Uniforms 남성 상반신 체형 분류 및 육군 피복류 치수 적합성 분석
박소영 Soyoung Park , 김도형 Dohyung Kim , 이예진 Yejin Lee
This study analyzed the upper body types of male soldiers aged 19-27 using anthropometric data from the 8th Size Korea survey to support the development of improved army uniforms. A total of 516 individuals were evaluated using 34 upper body measurements: 12 circumferences, 5 thicknesses, 5 widths, 10 lengths, height, and body weight. Factor analysis revealed five key components: core body size, upper torso and arm girth, shoulder structure, trunk length, and arm length. Cluster analysis classified participants into three body types: small (47.8%), medium (43.2%), and large (8.7%). Based on this distribution, adjusting production ratios to prioritize small and medium body types could enhance cost efficiency and garment fit. Small body types had excessive ease in the waist, which may negatively impact wearability, while large body types lacked adequate sleeve and torso lengths in combat uniforms. Additionally, the absence of a 110-173 size in cold-weather outerwear means large-sized individuals must wear 115-173, resulting in excessive ease around the neck and chest while not addressing sleeve and torso length issues. These findings highlight the necessity to revise current military sizing systems to consider body shape variation and improve fit and function.
Key Words
Upper body, Male, Size suitability, Army uniforms, 상반신, 남성, 사이즈 적합성, 육군 피복류
Perception Types of Laboratory Coats Using Q Methodology Q방법론을 적용한 실험복에 대한 인식유형 연구
This study categorized researchers’ perceptions of functional safety lab coats and identified their characteristics. Using Q methodology, four distinct perception types were derived: Type 1 emphasized professionalism enhancement and integration of advanced technologies; Type 2 prioritized material functionality and mandatory use; Type 3 demanded quick-release mechanisms for emergencies and adjustable designs for body types; and Type 4 required gender and field-specific customization. Accordingly, five design directions were proposed: (1) enhancing safety through quick-release structures and chemical- and heat-resistant materials; (2) improving wearability via adjustable sizing and gender-specific designs; (3) incorporating specialized functions (e.g., antimicrobial properties for biological hazards, impact-absorbing materials for physical risks); (4) diversifying designs to improve contamination visibility and work efficiency; and (5) ensuring cost-effectiveness and sustainable material usage. The study highlights that lab coats should evolve beyond basic protective gear to become tools that enhance researchers’ efficiency and satisfaction. Given to the limitations of Q methodology, including small sample size, future research should conduct quantitative studies across diverse experimental fields. Further investigations should also explore domain-specific requirements to advance lab coat development.
Key Words
Convenience, Functional lab coats, Q methodology, Safety, User perception, 편의성, 기능성 실험복, Q방법론, 안전성, 사용자 인식
Objectified Body Consciousness and Body Shape Management Behavior in Korean Women-Focusing on the Participants With Body Shape Surgery- 한국 여성의 체형 관리 행동과 객체화된 신체 의식-체형 성형 경험자를 중심으로-
Objectified Body Consciousness and Body Shape Management Behavior in Korean Women-Focusing on the Participants With Body Shape Surgery- 한국 여성의 체형 관리 행동과 객체화된 신체 의식-체형 성형 경험자를 중심으로-
Body shape surgery experiencers aim to enhance and maintain self-esteem through aesthetic improvement. This study examined body shape management behavior and objectified body consciousness in Korean women based on their experiences with body shape surgery. In-depth interviews were conducted with individuals who had more than one type of body shape surgery or treatment. Statements were analyzed based on grounded theory. The results of the study are as follows. First, motivation for body surgery emerged as a causal condition. Second, consciousness of body shape as an interventional condition affected body shape management behavior after surgery. Third, the influence of media on ideal aesthetic standards was evident when considering socio-cultural impacts on body shape surgery as a contextual condition. Fourth, the practice of body shape surgery was a central phenomenon and motivated consumers’ body shape management behavior, such as exercise and diet. Three main socio-cultural phenomena were observed: division of ideal body images into two, setting surgery results as the ideal body standard, and short-term surgery results leading to ambivalent emotions. This study is significant as it proposes a systematic framework for consumers of body shape surgery, considering socio-cultural influences and physical consciousness.
Key Words
Objectified body consciousness, Body shape management behavior, Body surveillance, Body shame, Appearance control belief, 객체화된 신체 의식, 체형 관리 행동, 신체 감시, 신체 수치심, 외모 통제 신념
A Theoretical Framework for Fashion Trend Forecasting Based on Multi-Agent Systems 패션 트렌드 예측을 위한 멀티에이전트 시스템 기반 이론적 프레임워크 연구
This study interprets the formation and prediction of fashion trends not as a linear process, but as a nonlinear and emergent phenomenon arising from autonomous agent interactions and recursive feedback. Applying multi-agent systems (MAS) theory to fashion studies, the research conceptualizes designers, consumers, media, brands, and data/AI analysts as core agents of trend generation and proposes a theoretical model―MAS-FT (Multi-Agent System for Fashion Trend)―based on their dynamic and simultaneous interactions. The MAS-FT framework describes fashion trends as continuously reconstructed phenomena, emerging from real-time multi-agent feedback and decentralized decision-making. In particular, the data/AI analysis agent functions as a central mediator of the feedback loop, interpreting external socio-cultural, technological, and economic signals and relaying strategic insights back into the system. This research contributes theoretically by utilizing MAS theory―which is still underexplored in fashion studies―to present a new analytical framework that captures the complexity and contextual adaptability of fashion trends. Practically, this provides a foundational theory for future applications in digital fashion platforms, AI-based trend forecasting, and agent-based simulation systems.
Key Words
AI, Multi-agent system (MAS), Fashion trend forecasting; 인공지능, 멀티에이전트 시스템, 패션 트렌드 예측
Adoption Intention of AI Curation Service for Vietnamese Consumers-Focusing on Behavioral Reasoning Theory- 베트남 소비자의 AI 큐레이션 서비스 수용의도-행동추론이론을 중심으로-
This study aimed to investigate how Vietnamese consumers’ reasons for and against accepting AI curation services impact their intention to accept these services, utilizing innovation resistance within the framework of behavioral reasoning theory. An online survey targeting Vietnamese consumers yielded 200 responses for analysis. The results of structural equation modeling analysis using the Smart PLS 4.0 program are as follows. Among the benefits of AI curation services, only convenience benefit had a significant negative effect on innovation resistance, and among the barriers, risk barrier and usage barrier had a significant positive effect on innovation resistance. In addition, innovation resistance had a significant negative effect on adoption intention. The significance of this study lies in suggesting a marketing strategy for securing the competitiveness of Korean fashion companies in the Vietnamese market by examining ways to increase adoption intention and overcome barriers that cause consumer resistance to innovation, such as AI curation services.
Key Words
AI curation service, Vietnamese consumers, Behavioral reasoning theory, Adoption intention, Innovation resistance, AI 큐레이션 서비스, 베트남 소비자, 행동추론이론, 수용의도, 혁신저항
