Journal of the Korean Society of Clothing and Textiles
Journal of the Korean Society of Clothing and Textiles is the official publication of The Korean Society of Clothing and Textiles. It was launched in 1977. Journal of Korean Society of Clothing and Textiles aims at providing up-to-date research contents and news on cutting-edge technologies, as well as facilitating the interaction between academia worldwide and related industries, thereby enhancing the professional expertise of its members and contributing to the advancement of apparel.
• Frequency : issued six times a year
• ISSN : 1225-1151 (Print)/2234-0793 (Online)
• Year of Launching : 1977
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Types of Perceptions of the New Hanbok Among Women in Their 20s -Focusing on Jeollanam-do- 20대 여성의 신한복에 대한 인식유형 -전남지역을 중심으로-
This study attempted to classify the types of perceptions of the new Hanbok, focusing on female college students in their 20s, and to analyze the characteristics of each type. This study was conducted with the Q methodology and analyzed with the QUANL pc program. The perceptions of the new Hanbok among female college students in their 20s were classified into four types: Type 1: modern/practical, Type 2: convenient/practical, Type 3: temporary/accessible, and Type 4: convenient/traditional. Type 1 emphasized the selection of Western clothing fabric, matching zipper/buttons, and achromatic colors. Type 2 highlighted a design that can be worn as daily clothing by combining materials that are convenient for laundering. Type 3 stressed the operation of new Hanbok rental stores so that it is easy to access and accept new Hanboks in old palaces and Hanok villages. Type 4 required the development of a design that reflects the elements of the traditional Hanbok and is convenient for activity and laundering.
Key Words
New Hanbok, Perception, 20s Women, Type, Q methodology, 신한복, 인식, 20대 여성, 유형, Q 방법론
The Formation of Attitudes Toward Cross-Border Shopping Websites -Perceived Benefits, COVID-19 Anxiety, and Brand Familiarity-
This study aimed to explore the effects of perceived benefits on consumers' attitudes towards cross-border online shopping websites. We also explore whether and how consumers' COVID-19 anxiety and brand familiarity weaken or strengthen the relationship between these perceived benefits and consumer attitudes. A total 319 items of data were used for the final analysis. The perceived benefits of a website were found to have only an indirect effect on purchase intentions by mediating consumers' attitudes toward the site. Competitive pricing of fashion products directly affected purchase intentions. COVID-19 anxiety was found to have a negative moderating influence on the relationship between perceived enjoyment and consumer attitudes, whereas brand familiarity had a positive moderating effect on both the relationships between perceived usefulness and consumers' attitudes toward the site and between perceived ease of use and their site attitude. This study provides useful insights for international e-tailers in developing marketing strategies that attract international consumers. Academically, we have contributed to the existing literature on the perceived benefits of global online shopping and the moderators of consumers' attitudes towards e-commerce sites.
This study examined newspaper articles from 2012 to the first quarter of 2021 to explore how interest in and response to veganism have evolved in the fashion and beauty industries over the past decade. By analyzing keywords and word correlations, we discovered a steady increase in veganism-related articles in both English- and Korean-language newspapers published in Korea, especially since 2019. Since 2012, consumer interest in vegan fashion materials has grown, with fashion and beauty emerging in 2018 as significant vegan-related keywords. As a result, brands have adopted vegan certification systems and introduced vegan product lines, and new vegan brands have emerged. Since 2020, companies have been promoting environmental, social, and governance (ESG) management practices and working toward eco-management that reflects vegan trends in all areas, such as cruelty-free product/packaging materials, brands, policies, and services. It is also notable that fashion/beauty consumers have been more actively starting to adopt eco-friendly lifestyles and participate in vegan-related movements since that time. Our findings offer important insights into the evolution of veganism in Korea and can help researchers and industry practitioners to develop future business strategies in the vegan fashion and beauty industries.
Key Words
Vegan fashion, Vegan beauty, Corpus analysis, Keyword analysis, Word correlation analysis, 비건 패션, 비건 뷰티, 코퍼스 분석, 키워드 분석, 단어 상관관계 분석
A Study on the Characteristics of Cross-Border E-Commerce Through an Analysis of Clothing Products Customs Clearance Data 의류제품 통관데이터 분석을 통한 해외직접구매 특성 연구
진우준 Woojune Jin , 나종연 Jong-youn Rha , 이유리 Yuri Lee , 서봉원 Bongwon Suh , 김송미 Songmee Kim
A Study on the Characteristics of Cross-Border E-Commerce Through an Analysis of Clothing Products Customs Clearance Data 의류제품 통관데이터 분석을 통한 해외직접구매 특성 연구
진우준 Woojune Jin , 나종연 Jong-youn Rha , 이유리 Yuri Lee , 서봉원 Bongwon Suh , 김송미 Songmee Kim
This study attempted to examine the characteristics of fashion cross-border e-commerce(CBEC) by analyzing about 35.7 million cases of customs clearance data received from the Korea Customs Service. The demographic characteristics of consumers and the features of products purchased from 2019 to 2021 were explored. Next, the association rules between products, brands, and websites were analyzed by men and women in their 20s to 50s. The results are as follows. First, women purchased more clothing products than men, and overall, consumers tended to purchase products at low prices every year. Second, the most commonly purchased products were T-shirts, bags, and other shoes. In the list clearance, the purchase frequency of international open markets increased for three years; in general clearance, the proportion of luxury brands was high every year. Finally, in the list clearance, the relationships between bags, other shoes, pants, and overseas open markets were significant, while the relationships between wallets, bags, and luxury brands were significant in general clearance. Based on this study, domestic companies participating in or competing against the CBEC market can develop appropriate strategies for merchandising and sourcing clothing products.
Key Words
Cross-border e-commerce, Customs clearance data, Clothing products, Association rules, 해외 직접구매, 통관데이터, 의류제품, 연관규칙분석
An AI-based Clothing Design Process Applied to an Industry-university Fashion Design Class
This research aims to develop based clothing design process tailored to the industry-university collaborative setting and apply it in a fashion design class. into three distinct phases: designing and organizing our fashion design class, conducting our class at a university, and gathering student feedback. First, we conducted a literature review on employing new technologies in traditional clothing design processes. We consulted with industry professionals from the Samsung C&T Fashion Group to develop an AI-based clothing design process. We then developed in-class learning activities that leveraged fashion brand product databases, a supervised learning AI model, and operating an AI-based Creativity Support Tool (CST). Next, we setup an industry-university fashion design class at a university in South Korea. Finally, we obtained feedback from undergraduate students who participated in the class. The survey results showed a satisfaction level of 4.7 out of 5. The evaluations confirmed that the instructional methods, communication, faculty, and student interactions within the class were both adequate and appropriate. These research findings highlighted that our AI-based clothing design process applied within the fashion design class led to valuable data-driven convergent thinking and technical experience beyond that of traditional clothing design processes.
Key Words
AI technology, Clothing design process, Creativity support tool, Education, Industry-university
A Study on the Military Uniforms of the Korean Volunteer Corps and the 1st Branch of the Korean Independence Army 조선의용대와 한국광복군 제1지대 군복 연구
The Korean Volunteer Corps (KVC) and the Korean Independence Army (KIA) were Korea’s main armed forces that led the independence movement against Japan. KVC members were partly merged into the KIA as the army’s first branch in 1942. This study examines two different styles of KVC military uniforms: one that complies with the Uniforms Act of the Army of the Chinese Nationalist government and one that uses the same style without a field cap and a belt. The KIA’s first branch had three different uniforms: one similar to that of the KVC, one belonging to the KIA and following the Army Uniform Protocol, and one influenced by the U.S. Army. The KVC and the KIA’s first branches had insignias representing their identity. The former wore a distinctive insignia with the corps’ name, whereas the latter had a cap badge with Korean national symbols under the Army Insignia Protocol. KVC members who may have initially worn their previous uniform in the early days of joining the KIA later adopted the KIA style. This study is expected to offer basic resources to reproduce KVC and KIA military uniforms and verify the authenticity of related artifacts.
Key Words
1st branch of Korean independence army, Female military uniform, Military uniform, The Korean independence army, The Koran volunteer corps, 한국광복군 제1지대, 여군 군복, 군복, 한국광복군, 조선의용대
Evaluation of the Fit and Motion Suitability for Korean Female Combat Uniforms 여군 전투복의 치수 및 동작적합성 평가
This study investigated the problems of Korean female combat uniforms and collected primary data for developing new combat uniforms with improved functionality. We analyzed fit and motion suitability by administering a questionnaire evaluating the current uniforms to 20 Korean female soldiers. The evaluation of fit suitability found that satisfaction with the combat uniforms was generally high. However, short sleeve length, large wrist circumference, small hip circumference, large ankle circumference, and low crotch height were discomfort factors. In the evaluation of motion suitability, dissatisfaction was found with the sleeve circumference, elbow circumference, armhole circumference, knee crease and crotch height, and back waist height during motion. Therefore, it is necessary to establish a more segmented size system that suits the physique of current female soldiers and to devise appropriate solutions for improving motion suitability. This study is meaningful for its evaluation of the current combat uniform of female soldiers, and it is expected to serve as a reference for the future development of military combat uniforms for this group.
Study on User Experience of Personalized Recommendation Systems of Fashion Vertical Platforms -The Regulation Effect of Self-Regulatory Focus- 패션 버티컬 플랫폼 개인화 추천시스템의 사용자 경험에 관한 연구 -자기조절초점의 조절효과-
박민지 Min-ji Park , 박현희 Hyun-hee Park , 구양숙 Yang-suk Ku
Study on User Experience of Personalized Recommendation Systems of Fashion Vertical Platforms -The Regulation Effect of Self-Regulatory Focus- 패션 버티컬 플랫폼 개인화 추천시스템의 사용자 경험에 관한 연구 -자기조절초점의 조절효과-
박민지 Min-ji Park , 박현희 Hyun-hee Park , 구양숙 Yang-suk Ku
This study aims to validate the user experience associated with the personalized recommendation systems of fashion vertical platforms. The investigation focused on women aged 18 to 30 with prior experience using personalized fashion recommendation systems. The collected data were analyzed using SPSS 26.0 and AMOS 26.0, and the outcomes can be summarized as follows. Firstly, the diversity and usefulness of information quality exerted a positive effect on use satisfaction. Secondly, the affirmative impact of the reliability of system quality on user satisfaction was established, although stability was not confirmed. Thirdly, the study identified a favorable connection between ease-of-use of service quality and user satisfaction, while the influence of tangibles was unsubstantiated. Fourthly, the degree of self-reference was found to have a positive effect on user satisfaction. Fifthly, a constructive relationship emerged between user satisfaction and both continuous-use intention and recommendation intention. Lastly, there was a significant difference in the magnitude of the effect of ease-of-use on satisfaction according to self-regulatory focus. The findings of this study hold the potential to enhance the explanatory and predictive power of the field of consumer behavior within the novel shopping landscape of fashion vertical platforms.
Key Words
Fashion vertical platform, Personalized recommendation system, Information system success theory, Perceived quality, Self-reference, 패션 버티컬 플랫폼, 개인화 추천시스템, 정보시스템 성공이론, 지각된 품질, 자기참조
Analysis of Consumer Value Structure in Vintage Clothing Consumption -Based on Text Mining and Means-End Chain Analysis- 빈티지 의류 소비에서의 소비자 가치구조 분석 -텍스트 마이닝 기법과 수단-목적 사슬 분석을 중심으로-
Analysis of Consumer Value Structure in Vintage Clothing Consumption -Based on Text Mining and Means-End Chain Analysis- 빈티지 의류 소비에서의 소비자 가치구조 분석 -텍스트 마이닝 기법과 수단-목적 사슬 분석을 중심으로-
This two-part study explores the changes in the types of perceived value and consumption channels for vintage clothing and the relationship between the two variables. In Study 1, we used text mining with the keyword “fashion+vintage.” Emotional value was the most frequently mentioned, and environmental value increased the most. We also revealed an increasing trend in online channels for vintage clothing consumption. In Study 2, we analyzed 30 interviews with consumers who had purchased vintage clothing through online channels. We identified 7 attributes and 20 goals for vintage consumption online and pinpointed three strong connections. First, consumers reported high levels of service satisfaction due to the usefulness of algorithms. Second, the authenticity and heritage information available through online and mobile channels were associated with consumers' perceptions of value related to financial benefits. Third, consumers sought to find rare products through online channels, leading to a strong influence on their sense of achievement. Overall, this study proposed ways to increase the value of vintage clothing perceived by consumers through consumption online.
Key Words
Vintage clothing, Consumption channels, Perceived value, Text mining, Means-end chain theory, 빈티지 의류, 쇼핑 채널, 지각된 가치, 텍스트 마이닝, 수단-목적 사슬 이론
Perception of Fashion Designer's Capability and Product Quality -Human vs. Human+AI vs. AI- 패션 디자인 주체에 따른 패션디자이너 역량 및 제품 품질 지각 -Human vs. Human+AI vs. AI-
Perception of Fashion Designer's Capability and Product Quality -Human vs. Human+AI vs. AI- 패션 디자인 주체에 따른 패션디자이너 역량 및 제품 품질 지각 -Human vs. Human+AI vs. AI-
Collaboration between AI and fashion designers is becoming essential. Thus, this study explored (1) 321 consumer responses to fashion designers, comparing their capabilities and product quality across different designer types, (2) the relationship between designer capabilities and perceived product quality, and (3) the moderating role of AI knowledge in the effect of capabilities on perceived product quality. Data were analyzed using EFA, ANOVA, regression, and moderation analysis. The results indicated that subjects perceived human designers as having higher capabilities and perceived product quality than AI designers. All subjects’ perceived creativity and empathy significantly impacted the perceived functionality, aesthetics, and symbolism-sociality of clothing. Additionally, the perceived creativity of AI and human+AI designers, and the perceived empathy of human and human+AI designers, significantly influenced the perceived functionality and symbolism-sociality, but the perceived creativity of human designers and empathy of AI designers did not directly impact perceived functionality and symbolism-sociality. Moreover, perceptions of the designers’ capabilities significantly aesthetics in all subjects. Furthermore, low levels of perceived consumer AI knowledge enhanced the positive impact of perceived human+AI designers' creativity and empathy on perceived functionality and aesthetics. The study suggests that fashion companies should refrain from revealing AI designers at this time.
Key Words
AI fashion designer, Fashion designers’ capability, Perceived product quality, AI knowledge, AI 패션디자이너, 패션디자이너 역량, 제품 품질, AI 지식
The Effect of Benefit Appeals, Brand Types, and Construal Level on Ad-brand Congruency in Corporate Social Responsibility Messages -Aspirational vs. Accessible Brands-
The Effect of Benefit Appeals, Brand Types, and Construal Level on Ad-brand Congruency in Corporate Social Responsibility Messages -Aspirational vs. Accessible Brands-
Fashion brands seek guidelines for effective green advertising messages, considering benefit appeals, brand types, and construal level. However, few studies have explored their simultaneous interplay. Thus, the present study conducted an experiment with a 2X2X2 between-subjects design to investigate how brand type and construal level moderate the mediating role of ad-brand congruency between benefit appeals and purchase intention. A total of 245 Millennials and Generation Z participants completed an online survey, and the data were analyzed using SPSS. A significant three-way interaction was revealed. Low-construal-level messages with concrete content showed disparities between aspirational and accessible brands concerning other-benefit appeals: Accessible brands utilizing other-benefit appeals demonstrated higher ad-brand congruency, while aspirational brands had lower ad-brand congruency. Furthermore, within aspirational brands, self-benefit appeals resulted in higher ad-brand congruency than other-benefit appeals. Finally, a moderated mediating effect was discovered, indicating that brand types and construal level moderated the mediating effect of ad-brand congruency between benefit appeals and purchase intention. The mediating effect was prominent in the context of self-benefit appeals, aspirational brands, and low-construal-level messages. This study highlights the intricate dynamics of the three factors in green advertising, providing valuable insights for crafting more targeted green advertisements.
Key Words
Green advertising, Benefit appeals, Aspirational brand, Accessible brand, Construal level theory
