Journal of the Korean Society of Clothing and Textiles
Journal of the Korean Society of Clothing and Textiles is the official publication of The Korean Society of Clothing and Textiles. It was launched in 1977. Journal of Korean Society of Clothing and Textiles aims at providing up-to-date research contents and news on cutting-edge technologies, as well as facilitating the interaction between academia worldwide and related industries, thereby enhancing the professional expertise of its members and contributing to the advancement of apparel.
• Frequency : issued six times a year
• ISSN : 1225-1151 (Print)/2234-0793 (Online)
• Year of Launching : 1977
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Reliability Verification of the Clothing Pressure Meter Utilizing the Arduino Board 아두이노 활용 의복압 측정기 제작 및 신뢰도 검증
This study aimed to develop an Arduino-based garment pressure device (APD) on the basis of using Single-Tact sensor by suggesting the reliable clothing pressure range and coefficient of selected sensors through the APD calibration process. Once the APD was validated, the pressure of the experimental men's lower body compression wears was measured using the APD and was compared to the pressure measured using the existing air-pack type pressure meter. The subjects were one mannequin and eight men in their 20's, and the trial compression wears were calf sleeves and pants. Clothing pressures were measured in hip, mid-thigh, calf, and ankle. In terms of the 99% confidence level, the experimental clothing pressure measured at the designated measuring points using the APD was considered identical to the one measured using an existing clothing pressure meter. Therefore, on the basis of the experiment results, this study demonstrated that the APD is as reliable as the existing clothing pressure meter within the pressure ranges of 0.54-16.79 kPa and 0.18-25.47 kPa as provided by the SingleTact sensor supplier's data on the basis of using an external ADC (Analog to Digital Converter) module.
The Effect of Live Commerce Characteristics on Consumption Behavior Mediated by Presence -Focusing on Interaction and Streamer Attributes- 라이브 커머스 특성이 실재감을 매개로 소비행동에 미치는 영향 -상호작용성과 스트리머 속성을 중심으로-
The Effect of Live Commerce Characteristics on Consumption Behavior Mediated by Presence -Focusing on Interaction and Streamer Attributes- 라이브 커머스 특성이 실재감을 매개로 소비행동에 미치는 영향 -상호작용성과 스트리머 속성을 중심으로-
This study examines the effect of live commerce characteristics on consumption behavior mediated by presence. As contactless shopping has become the new normal, live commerce is emerging as an innovative communication service between consumers and sellers. We examine the role of interaction and streamers' attributes on sharing and purchase intention by mediating social presence and telepresence. A web-based experiment was conducted to test our hypotheses. The data of 267 participants were analyzed using SPSS 23.0 and AMOS 21.0. The results showed that the Streamer-Consumer interaction had a positive effect on social presence and telepresence. By contrast, the Consumer-Consumer interaction had no significant effect on social presence and telepresence. We further found that streamer trustworthiness had a positive effect on both social presence and telepresence, while streamer attractiveness had a positive effect only on telepresence. Thus, social presence and telepresence positively influenced sharing and purchase intention. Overall, these findings illustrate that the Streamer-Consumer interaction and streamer trustworthiness are vital characteristics that lead to higher levels of presence using live commerce. Several academic and managerial implications are suggested based on these results.
Key Words
Live commerce, Interaction, Streamer attributes, Presence, Consumption behavior, 라이브 커머스, 상호작용성, 스트리머 속성, 실재감, 소비행동
Development of Wireless ECG Clothing for Dogs with Improved Signal Detection 신호 감지성이 향상된 반려견용 무선 심전도 측정 의복 개발
김소영 Soyoung Kim , 이옥경 Okkyung Lee , 권은순 Eunsun Kwon , 이예진 Yejin Lee , 민승남 Seungnam Min , 이희란 Heeran Lee
This study sought to develop clothing for a companion animal that can provide stable ECG measurements. A pattern for the smart clothing of a companion dog was manufactured using the replica method to select a location and method that best suited the stable measurement of ECG and improved the clothing's fitness. The smart clothing was developed as the following three types: strap type, top type, and combined top and vest type with a detachable wireless ECG monitor. The detection abilities of these were observed using the PQRST rate taken after ECG measurements while the three companion dogs were tested while resting and moving. The results revealed that apart from using an electrode, applying a gel pad is the most effective way to achieve stable ECG measurements, and the central chest region is more reliable than the left armpit for providing steady readings. The combined top and vest type showed the highest average ECG PQRST detection number, meaning that the ECG signal measurement was steady. These results may contribute to the measurement of ECG in smartwear for U-Healthcare to measure other biometric data of a companion dog.
Key Words
ECG, U-Healthcare, Close-fitting pattern for a companion dog, 심전도, U-헬스케어, 반려견 밀착패턴
Casual Hanbok Brand Online Communication -Congruency between Intended and Perceived Images- 캐주얼 한복 브랜드의 온라인 커뮤니케이션 -의도된 이미지와 지각된 이미지의 일치성-
This study investigates whether the image of the casual Hanbok brand is being communicated to consumers successfully. We conducted a semantic network analysis to identify ways of revitalizing communication between casual Hanbok brands and consumers; in addition, we quantitatively evaluated the effectiveness of communication marketing through Quadratic Assignment Procedure (QAP) analysis. Unstructured data from 2014- 2021 were collected through portal sites and then refined and networked. Our analysis showed that casual Hanbok brands generally target younger people and that different brands employ similar methods to promote and popularize the casual Hanbok style. Consumers tended to recognize and show interest in casual Hanbok, suggesting the potential to expand the market to Blue Ocean. However, some of our findings revealed the potential factors of style coordination risk and prejudice against existing Hanbok, which could potentially hinder casual Hanbok's uptake and adoption. We conclude that increasing the demand for casual Hanbok depends not only on delivering an accurate brand image to consumers but also on balancing fashion with traditional images when planning products and providing styling information.
Key Words
Casual Hanbok brand, Brand image, Brand communication, Semantic network analysis, Quadratic Assignment Procedure (QAP) correlation analysis, 캐주얼 한복 브랜드, 브랜드 이미지, 브랜드 커뮤니케이션, 의미연결망 분석, QAP 상관관계 분석
A Study on Retro Fashion Culture in South Korea from the Perspective of Nostalgia -A Focus on Newspapers- 노스탤지어 관점에서의 한국 레트로 패션 문화 연구 -신문기사를 중심으로-
Retro fashion is emerging among young people as an approach to discovering a new meaning in Korea's historical culture. Research on Korea's unique retro fashion culture is required because there is no research on retro fashion culture based on Korea's historical background. Therefore, this study examined how retro fashion culture has progressed based on Korea's historical background from a nostalgic perspective. All retro-related newspaper articles from 1950 to 2020 were collected, and content analysis was conducted for each semantic unit. The results revealed that personal nostalgia is based on personal experience and is extending to younger generations. In terms of nostalgia in interpersonal relationships, the younger generation reinterpreted the fashion culture of the older generation after the 2010s. In terms of vicarious nostalgia, a retro culture reminiscent of the 1990s with a background in economic development and consumption culture appeared after 2012. The youth culture and university culture of the 1970s and 1980s were reinterpreted as street fashion. Since the late 2010s, the younger generation has been exhibiting cultural nostalgia, believing that the historical Korean culture is not outdated but has a unique heritage formed during the modernization process. Symbolic nostalgia appeared in Korean fashion culture during modernization.
Key Words
Korean fashion, Nostalgia, Newtro, Retro, Newspaper content analysis, 한국 패션, 노스탤지어, 뉴트로, 레트로, 신문기사 내용분석
Exploratory Study on Purchasing Fashion Products from Small Business Owners -Focusing on the Consumer Life Cycle and Purchasing Stage- 패션 소상공인 제품 구매에 대한 탐색적 연구 -소비자 생애주기와 구매단계를 중심으로-
김송미 Songmee Kim , 장세윤 Seyoon Jang , 이유리 Yuri Lee , 진우준 Woojune Jin , 김하연 Ha Youn Kim
Exploratory Study on Purchasing Fashion Products from Small Business Owners -Focusing on the Consumer Life Cycle and Purchasing Stage- 패션 소상공인 제품 구매에 대한 탐색적 연구 -소비자 생애주기와 구매단계를 중심으로-
김송미 Songmee Kim , 장세윤 Seyoon Jang , 이유리 Yuri Lee , 진우준 Woojune Jin , 김하연 Ha Youn Kim
This study explored the process by which consumers purchase products from small fashion business owners via online and mobile channels. In addition, group types were classified given that the purchasing process depends on the consumers' life cycle. The consumer focus group interview (FGI) was conducted on 18 participants that were divided into six groups by age, work, and children. Results revealed that first, consumer journey comprised four stages. Factors influencing need recognition were “attention to information of social media influencer,” “attention to information of affiliated groups,” and “repeated advertising of SME products/brands.” For information searching, “exploring purchase reviews,” “environment for mobile shopping information exploration,” and “continuous product tracking” were important factors. Purchasing and shopping stages were affected by “price-free, improvised purchase decision” and “convenient mobile payment system and point benefits.” After the purchase, “active sharing and repeated purchase when satisfied” and “blocking relationships when dissatisfied” occurred. Second, six consumer groups based on the fashion life cycle are the “Platform lover,” “Influencer follower,” “Trust builder,” “Novelty seeker,” “Convenience seeker,” and “New designer supporter.” Ultimately, small business owners can develop the process of planning and selling fashion products more efficiently.
Key Words
Fashion products, Small business owner, EKB (Engel-Kollat-Blackwell) theory, Consumer life cycle, 패션 제품, 소상공인, EKB 이론, 소비자 생애주기
The Development of a Wearable Prototype to Measure Clothing Pressure through Sensor Calibration Procedure
Clothing pressure is considered the essential factor affecting the comfort of clothing, so it is crucial that it is measured precisely. The purpose of this study is to construct a prototype using the Adafruit Flora as the Arduino system, which can be used as a wearable framework for easy, low-cost, and precise clothing pressure measurement. The study also aims to determine how best to conduct the procedure of sensor calibration. To optimize the accuracy of the sensors, the calibration procedure was implemented using mathematical methods that combined polynomial and exponential regression in a hybrid approach. The prototype can easily measure clothing pressure even during active movements, as seen in the detection of stable signals. In addition, since the system was specifically proposed as a wearable patch that can be easily attached and removed as necessary, it can also be used to standardize the value of clothing pressure in each movement.
Effect of Ventilation on Heat Stress in the System of Short-Sleeve T-Shirt-Combat Uniform-Chemical, Biological, and Radioactive Protective Clothing 반팔 내의-전투복-화생방보호의 시스템에서 환기가 열적 스트레스에 미치는 영향
이옥경 Okkyung Lee , 엄란이 Rani Eom , 정희수 Heesoo Jung , 조경민 Kyeong Min Cho , 이예진 Yejin Lee
Effect of Ventilation on Heat Stress in the System of Short-Sleeve T-Shirt-Combat Uniform-Chemical, Biological, and Radioactive Protective Clothing 반팔 내의-전투복-화생방보호의 시스템에서 환기가 열적 스트레스에 미치는 영향
이옥경 Okkyung Lee , 엄란이 Rani Eom , 정희수 Heesoo Jung , 조경민 Kyeong Min Cho , 이예진 Yejin Lee
This study establishes basic data for the development of a new Chemical, Biological, and Radioactive (CBR) protective clothing by selecting the ventilation position to optimize thermal comfort on the basis of the opening and closing of each part. Participants were eight men in their 20s who had previously worn CBR protective clothing. After vigorous exercise and perspiration, the microclimate of the clothing and skin temperature was measured. Results revealed that when the ventilation zipper was opened after exercising, the skin and clothing microclimate temperatures, which had increased during the exercise, decreased in the chest and shoulder blade regions. The clothing microclimate humidity decreased in the chest area. The change was greatest in the chest region; the skin temperature decreased by 0.2°C, the clothing microclimate temperature by 2.7°C, and the clothing microclimate humidity by 3.2%RH through ventilation. Thus, the opening that allows the exchange of accumulated heat and moisture while wearing the CBR protective clothing is efficient.
A Study on the Multidimensional Consumption Value of Vietnamese MZ Generation -Focusing on the Relationship between Consumption Value Factors, Demographic Characteristics, and Global Consumption Propensity- 베트남 MZ세대의 다차원적 소비가치에 대한 연구 -소비가치 요인과 인구통계학적 특성 및 글로벌 소비성향의 관련성을 중심으로-
추호정 Ho Jung Choo , 장주연 Ju Yeun Jang , 백은수 Eunsoo Baek , 이하경 Ha Kyung Lee , 김하빈 Habin Kim
A Study on the Multidimensional Consumption Value of Vietnamese MZ Generation -Focusing on the Relationship between Consumption Value Factors, Demographic Characteristics, and Global Consumption Propensity- 베트남 MZ세대의 다차원적 소비가치에 대한 연구 -소비가치 요인과 인구통계학적 특성 및 글로벌 소비성향의 관련성을 중심으로-
추호정 Ho Jung Choo , 장주연 Ju Yeun Jang , 백은수 Eunsoo Baek , 이하경 Ha Kyung Lee , 김하빈 Habin Kim
As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for data collection purposes, investigating 368 Vietnamese consumers between 18-37 years of age. Six value dimensions were derived as results of the present analysis: functional, emotional, social, ethical, self-expression, and autonomy-oriented value. Among them, functional value includes two sub-dimensions of utility and price, while emotional value entails three sub-dimensions, namely hedonism, novelty, and aesthetics. ‘Self-expression value’ and ‘autonomy-oriented value’, reflecting the characteristics of the MZ generation, who actively express themselves and respect proactive decision-making, are becoming important standards of the consumption attitude of young Vietnamese. Moreover, the pursuit of ‘novelty’ was derived as a factor reflecting emotional values, revealing an association between hedonic consumption, and seeking for newness and difference. Furthermore, the relationships between each consumption value dimension, respective demographic characteristics, and global consumption propensity were investigated. The present findings aim to provide insights into young Vietnamese consumers' attitudes and intend to serve as a foundation for future research.
Key Words
Consumption value, MZ generation, Vietnamese consumer, Cultural characteristics, Global consumption, 소비가치, MZ세대, 베트남 소비자, 문화적 성향, 글로벌 소비
Fashion Brand Sales Forecasting Analysis Using ARDL Time Series Model -Focusing on Brand and Advertising Endorser's Web Search Volume, Information Amount, and Brand Promotion- ARDL 시계열 모형을 활용한 패션 브랜드의 매출 예측 분석 -패션 브랜드와 광고모델의 웹 검색량, 정보량, 가격할인 프로모션을 중심으로-
서주연 Jooyeon Seo , 김효정 Hyojung Kim , 박민정 Minjung Park
Fashion Brand Sales Forecasting Analysis Using ARDL Time Series Model -Focusing on Brand and Advertising Endorser's Web Search Volume, Information Amount, and Brand Promotion- ARDL 시계열 모형을 활용한 패션 브랜드의 매출 예측 분석 -패션 브랜드와 광고모델의 웹 검색량, 정보량, 가격할인 프로모션을 중심으로-
서주연 Jooyeon Seo , 김효정 Hyojung Kim , 박민정 Minjung Park
Fashion companies are using a big data approach as a key strategic analysis to predict and forecast sales. This study investigated the effectiveness of the past sales, web search volume, information amount, brand promotion, and the advertising endorser on the sales forecasting model. The study conducted the autoregressive distributed lag (ARDL) time series model using the internal and external social big data of a national fashion brand. Results indicated that the brand's past sales, search volume, promotion, and amount of advertising endorser information amount significantly affected the sales forecast, whereas the brand's advertising endorser search volume and information amount did not significantly influence the sales forecast. Moreover, the brand's promotion had the highest correlation with sales forecasting. This study adds to information-searching behavior theory by measuring consumers' brand involvement. Last, this study provides digital marketers with implications for developing profitable marketing strategies on the basis of consumers' interest in the brand and advertising endorser.
Key Words
Information-searching behavior, Web search volume, Information amount, Advertising endorser, ARDL time series analysis, 정보탐색 행동, 웹 검색량, 정보량, 광고모델, ARDL 시계열 분석
