Journal of the Korean Society of Clothing and Textiles
Journal of the Korean Society of Clothing and Textiles is the official publication of The Korean Society of Clothing and Textiles. It was launched in 1977. Journal of Korean Society of Clothing and Textiles aims at providing up-to-date research contents and news on cutting-edge technologies, as well as facilitating the interaction between academia worldwide and related industries, thereby enhancing the professional expertise of its members and contributing to the advancement of apparel.
As environmental awareness increases, more consumers are opting for eco-friendly detergents. Detergents can enhance washing, but an excessive amount does not significantly improve results. Inadequate rinsing can also cause skin irritation and water pollution. Eco-friendly laundry additives commonly include baking soda, sodium percarbonate, citric acid, salt, and effective microorganisms (EMs). In consideration of these issues, this study examined how eco-friendly laundry products affect washing efficiency. We evaluated the pH and washability of these products and detergent solutions using cloths contaminated with sebum or protein. When combined with heavy-duty or multipurpose detergent, baking soda, citric acid, and EMs exhibited decreased pH levels, thereby impacting washing effectiveness. Citric acid was less effective than water alone. Salt did not affect pH or cleaning, but sodium percarbonate slightly improved the cleaning of protein-soiled fabric. Among neutral detergents, baking soda or sodium percarbonate increased pH and cleaning power, whereas citric acid, salt, and EMs had minimal impact. Protein-contaminated cloths were washed well with sodium percarbonate alone. EMs were more effective than citric acid but not enough for them to count as detergent replacements. Lipid-contaminated cloths were ineffectively washed with laundry aids alone.
This study examined the product evaluation criteria and post-purchase behaviors of secondhand fashion consumers. To achieve this, the study categorized secondhand fashion consumers by product evaluation criteria and investigated the differences in post-purchase behavior by consumer type. In-depth interviews were conducted with 18 participants for the qualitative research and an online survey with 500 samples was conducted for the quantitative research. The collected data were analyzed using factor analysis, cluster analysis, and one-way analysis of variance through SPSS Statistics 26. The results showed that the product evaluation criteria of secondhand fashion consumers were brand, scarcity, condition, design, and practicality, and their post-purchase behaviors were identified as reselling, giving away, and maintaining possession. According to the evaluation criteria, consumers were categorized into a high-interest group, a brand/scarcity-seeking group, a design/practicality-seeking group, and a low-interest group. As a result of analyzing post-purchase behaviors by group, the study found that each group displayed different behaviors.
Key Words
Secondhand fashion, Product evaluation criteria, Post-purchase behavior, Consumer type, 중고 패션, 제품평가기준, 구매 후 행동, 소비자 유형
Different Types of Product Presentation in Online Fashion Retailing -The Moderating Role of Need for Touch on Overall Certainty of Fit-
Product images in online fashion retail play a crucial role in shaping consumers' decision-making processes. This study investigates the effects of product display types (i.e., flat vs. human display) on consumers' purchase intentions and willingness to pay (WTP) in online fashion retailing. Using a basic shirt as the target product, we examine how overall certainty of fit (OCF) is perceived differently based on the product display type, and for which individuals the effect is amplified, considering individual differences in the need for touch (NFT). A one-factor (flat vs. human display type) between-subject experiment was conducted via an online survey platform (N = 212). The results indicated that the flat display mode generates a higher purchase intention than the human display, along with a marginally higher WTP. Additionally, the positive effect of a flat display on OCF was significant for individuals with low NFT. This study extends our understanding of online retail product displays and their influence on consumer behavior, yielding valuable insights for marketers to improve product presentation in online retail environments.
Key Words
Product presentation, Overall certainty of fit (OCF), Need for touch (NFT), Online apparel shopping, Fashion product display
Posthuman Characteristics Expressed in Fashion Images 패션 이미지의 포스트휴먼 표현 특성
Regarding the evolving technological landscapes and the integration of fashion imagery into virtual spaces, like the metaverse, this research navigated the transformative dimensions of body expression in contemporary fashion. It is rooted in a posthuman framework, interpreting the novel forms of representation emerging in this dynamic technology-fashion intersection. A comprehensive exploration of posthumanism, transhumanism, and posthuman perspectives preceded the image analysis to elucidate shifting paradigms in portraying the human form within artworks. The analysis of posthuman expressions in fashion imagery unveiled a rejection of hierarchical viewpoints within the human species, challenged gender norms, and embraced diverse body representations. Four distinctive classifications emerged: “Incapacitating of Male Power from Gaze,” “Revealing Fearlessly,” “Fashioning Non-human Beings,” and “Techno-morphism of Body.” These categories emphasized transcending conventional beauty standards, highlighting inclusivity by embracing diverse body representations and technologically integrated expressions in fashion. This study addressed the need for more comprehensive ones on evolving posthuman classifications in fashion imagery. The identified trends offered valuable insights for image creators and scholars, encouraging deeper exploration of expressive intentions and perspectives.
Key Words
Fashion image, Body image, Posthuman, Transhumanism, Posthumanism, 패션 이미지, 신체 이미지, 포스트휴먼, 트랜스휴머니즘, 포스트휴머니즘
Text-mining to Explore ESG Disclosure in the Fashion Industry 텍스트 마이닝을 통한 패션 기업의 ESG 정보 유형화
김민정 Min Jung Kim , 김소정 Sojeong Kim , 이유나 Yu-na Lee , 정소진 Sojin Jung
The aim of this study was to investigate fashion firms' environmental, social, and governance (ESG) information disclosure. A total of 25 fashion firms (e.g., Adidas, Burberry Group, Nike, Ralph Lauren Corp.) were selected, including eight luxury brands and eight athleisure brands. Thus, three groups were formed for analysis: the entire group (N = 25), luxury brands (N = 8), and athleisure brands (N = 8). Based on the ESG information disclosed on the firms' official web pages, 1128 valid words were extracted. The top keywords for each brand group were identified based on the frequency and term frequency-inverse document frequency (TF-IDF), and semantic network analysis and convergence of iterated correlations (CONCOR) analysis were performed. The results revealed that several keywords and clusters emerged with respect to unique attributes of the fashion industry, and they also revealed inconsistent ESG clusters according to brand type. The findings have significant academic and managerial implications.
Key Words
Environmental-social-governance, Transparency, Disclosure of information, Text mining, Fashion industry, 환경-사회-지배구조, 투명성, 정보공시, 텍스트 마이닝, 패션산업
Expressionistic Visual Aesthetics in Gentle Monster’s Fashion Films 젠틀몬스터(Gentle Monster) 패션 필름에 나타난 표현주의적 영상 미학
While fashion serves as a symbol representing aesthetic discourse. New, multilateral approaches at fashion films deliver creative images and messages through fashion. This study aims to explore expressionistic visual aesthetics and narratives found in fashion films as meaningful content of new media’s changing fashion communication strategies, focusing on Gentle Monster. We can better understand the unique purpose of fashion films by analyzing their aesthetic strategies for conveying branding message. The case studies included six episodes of campaign fashion films posted on Gentle Monster’s official YouTube channel from 2015 to 2018. The fashion films of Gentle Monster consistently deliver the brand’s creative imagination reflecting expressionistic visual aesthetics and unconscious desires, such as conveying intense emotions with extreme juxtaposition, visual development of strange and distorted narratives, and novel compositions of technical and surreal imagery. Gentle Monster’s films establish resolute brand identity by presenting ideal aesthetics that break away from conventional aesthetics and traditional concepts of beauty.
Key Words
Gentle Monster, Fashion film, Expressionism, Visual aesthetics, Mise-en-scene, 젠틀몬스터, 패션 필름, 표현주의, 영상 미학, 미장센
Development of a 3D-Printed Wrist Brace to Prevent and Relieve Symptoms of Carpal Tunnel Syndrome -In Females Aged 20-30- 손목터널증후군 예방 및 증상 완화를 위한 3D 프린팅 손목보호대 개발 -20-30대 여성을 대상으로-
Development of a 3D-Printed Wrist Brace to Prevent and Relieve Symptoms of Carpal Tunnel Syndrome -In Females Aged 20-30- 손목터널증후군 예방 및 증상 완화를 위한 3D 프린팅 손목보호대 개발 -20-30대 여성을 대상으로-
This study used 3D printing to develop a wrist brace that prevents and alleviates carpal tunnel syndrome. The support and pattern of the wrist brace were designed after obtaining 3D data documenting the average hand size of women in their 20s and 30s. The support was modeled by separating the back and the palm of the hand. The support variables were set using two types of thickness and four types of internal infill density in 3D printing. Subjective evaluations to select the optimal support were conducted on seven participants whose hand sizes corresponded to the average for women in their 20s and 30s. The results showed that the best variables for the back and palm supports were 2 mm thickness and 50% infill density and 3 mm thickness and 50% infill density, respectively. The subjective evaluation, which compared the developed wrist brace to a commercially available product, demonstrated the highest level of wearable satisfaction. The wrist brace developed in this study is expected to help prevent and alleviate carpal tunnel syndrome because it provides optimal wearability while supporting the wrist without compression.
Key Words
3D printing, Wrist brace, Carpal tunnel syndrome, 3차원 프린팅, 손목보호대, 손목터널증후군
Predicting the Interconnection between Trade Balance and Economic Growth in the Textile and Clothing Industry -A VARX Model Approach- 의류산업 무역수지와 경제성장의 상호연관성 및 예측 연구 -VARX 시계열 모형을 활용하여-
Predicting the Interconnection between Trade Balance and Economic Growth in the Textile and Clothing Industry -A VARX Model Approach- 의류산업 무역수지와 경제성장의 상호연관성 및 예측 연구 -VARX 시계열 모형을 활용하여-
International trade in the clothing industry has contributed significantly to South Korea's economic development. This study examines the interplay between textile and clothing exports, imports, and gross domestic product (GDP) growth from a macroeconomic perspective using a model with vector autoregressive with exogenous variables (VARX). The findings indicate that GDP growth negatively impacts textile and clothing exports but is positively correlated with imports. Furthermore, GDP growth from one and two years prior negatively affects current exports while positively influencing imports. Macroeconomic indicators, including the consumer price index, private consumption index, and producer price index, significantly impact the textile and clothing trades. By contrast, the won/dollar exchange rate and the Bank of Korea's base interest rate do not appear to exert any substantial effect. An unexpected impulse from GDP growth strongly affects the status of textile and clothing imports. Predictions for the future indicate stable GDP growth over the next five years, with high volatility anticipated in the clothing industry's trade balance. This study applies endogenous growth theory to the global clothing trade, yielding theoretical insights, and offers empirical guidance for government agencies wishing to support domestic clothing trade firms.
Key Words
Textile and clothing industry global trade, Textile and clothing industry imports and exports, Endogenous growth theory, Textile and clothing industry data analysis, Vector autoregressive with exogenous variables, 의류산업 국제무역, 의류산업 수입 및 수출, 내생적 성장 이론, 의류산업 데이터 분석, VARX 시계열
Vegan's Practices and Motivations in Clothing Behavior
Vegans, known for their stringent ethical standards concerning animal welfare and environmental concerns, exhibit a profound commitment to ethical practices. This study delves into the multifaceted motivational factors driving the practices of vegans, while concurrently scrutinizing the distinctive clothing behaviors specific to veganism across various phases of the clothing life cycle. These behaviors encompass the domains of clothing acquisition and utilization, laundering and maintenance, as well as disposal and discard. This research reveals the pervasive integration of vegan principles throughout these stages, underscored by discernible shifts in clothing-related behaviors subsequent to individuals adopting a vegan lifestyle. The core motivations underpinning these practices are rooted in a collective aspiration to safeguard animal welfare, mitigate environmental pollution, and curtail the generation of waste. In contrast to previous research, this study concentrates its focus on discrete facets of clothing behaviors within the context of veganism, providing nuanced insights into the intricacies of vegan practices. By elucidating the intricate interplay between motivations and clothing life cycle practices within the realm of veganism, this research augments our comprehension of the underlying motivations that drive vegan lifestyles.
This study explores consumer adoption of a fashion lifelogging app (FLA) using the four constructs of the UTAUT2 model. To answer the research questions, empirical data from an online survey was collected, using a sample of participants experienced in using the FLA 'Clothbox', consisting of questions on app usage, UTAUT2 factors, and intentions to use. The study found that utilizing the record feature significantly influenced performance expectancy, effort expectancy, hedonic motivation, and habits. The report feature had a significant effect on performance expectancy. The share feature had a significant effect on social influence. The search feature affected performance expectancy, habits, and social influence. Performance expectancy, effort expectancy, and habits were identified as factors affecting intention to use the FLA. Hedonic motivation and social influence had no significant effect on intention to use the FLA. This research has key significance because it comprises a comprehensive examination of the utility of the UTAUT2 model in determining the influence of UTAUT factors on the adoption of a FLA. The study provides a valuable resource for mobile app developers, planners, and marketers, because it offers insights into how to develop apps that enhance fashion lifelogging experiences for smartphone users.
Key Words
Fashion lifelogging, UTAUT2 model, Mobile apps, User experience, Intention to use, 패션 라이프로깅, 통합기술수용모델2, 모바일 앱, 사용자 경험, 사용 의도
Development of Functional Leggings to Guide Squat Posture for Unskilled Women 스쿼트 비숙련 여성의 자세 가이드용 기능성 레깅스 개발
This study developed functional leggings to guide correct posture for women not trained in the squat exercise technique. Through in-depth interviews, we developed four types of functional leggings that prevent unskilled women from rotating their legs inward or outward, both improper squat forms. These functional leggings include two types of design variables: MD(medial direction design), which turns the lower extremities inward; LD(lateral direction design), which turns the lower extremities outward; and two types of variables according to material. The angles of each part of leggings during the squat movement were measured, and subjective sensations by women were evaluated, including control leggings CD(control design) without rotation function. There was no difference in the adduction and abduction angles depending on the type of functional leggings. However, at the rotation angles of the hip joint (p=0.005), femur (p=0.016), and tibia (p=0.000), the MD leggings rotated inward regardless of the material. Further, the LD leggings rotated outward regardless of the material. The developed functional leggings had an excellent subjective sense of ease of movement, pressure, and preference, thus the developed functional leggings were appropriate while guiding squat posture.
Key Words
Squats, Unskilled women, Functional leggings, Movement evaluation, Subjective sensation, 스쿼트, 비숙련 여성, 기능성 레깅스, 동작 평가, 주관적 감각
A Study on Product Analysis and Wearing Evaluation of EMS Smart Clothing EMS 스마트의류의 제품분석 및 착용평가에 관한 연구
이소정 Sojung Lee , 김혜림 Hyelim Kim , 임대영 Daeyoung Lim , 정원영 Wonyoung Jeong
New EMS equipment and apparel have been developed to deliver electrical stimulation to the entire body at once. Textile or silicone electrodes are now replacing gel electrodes typically used in EMS equipment. This study analyzes the impact of design elements and electrode specifications of EMS smart clothing on comfort, mobility, and usability. Three types of EMS smart clothing were selected- whole body suits, top and bottom sets, and pants-and analyzed for product design, materials, and electrode pads. Subsequently, wearability evaluations were conducted on 10 participants. Results indicated that the EMS electrodes used in all three samples were silver(Ag)-based conductive materials, with some electrodes incorporating foam to improve skin adhesion. Wearability evaluations revealed that ease of wear and mobility were significantly influenced by product type and size. To improve appearance and comfort, EMS smart clothing should incorporate two layers or outer coverings. Additionally, the design should allow for adjustments in arm and thigh circumference, ensuring electrodes fit closely to the body.
Key Words
EMS, Smart clothing, Product analysis, Wearing evaluation, Usability test, 전기 자극, 스마트의류, 제품분석, 착용성 평가, 사용성 평가
Exploring Media Richness in the Metaverse Shopping Platform -The Role of Rendering Quality and Avatar Realism- 메타버스 쇼핑 플랫폼의 미디어 풍부성 -렌더링 품질과 아바타 현실감의 역할-
Exploring Media Richness in the Metaverse Shopping Platform -The Role of Rendering Quality and Avatar Realism- 메타버스 쇼핑 플랫폼의 미디어 풍부성 -렌더링 품질과 아바타 현실감의 역할-
The “metaverse” refers to a three-dimensional virtual realm that provides immersive experiences to users through their avatars. In a metaverse, consumers can interact with other users and engage in real-life activities using their avatars. These avatars are visual depictions of the user with realistic or unrealistic animated features. This study investigates how the rendering quality of virtual stores in a metaverse, serially mediated by embodied presence and enjoyment, can increase the use intention of metaverse shopping platforms. Additionally, this study explores how avatar realism moderates relations between the rendering quality and embodied presence. An experimental study was conducted using a between-subjects design to investigate the effect of metaverse media richness through avatar realism (realistic vs. unrealistic). Participants were randomly allocated to view a stimulus, and a total of 205 valid responses were analyzed using AMOS 23.0 and SPSS Process Macro 4.0. The results suggest that the rendering quality has a greater impact on embodied presence, particularly when consumers experience environments featuring realistic avatars. In conclusion, high rendering quality and realistic avatars within the metaverse space enable consumers to experience greater enjoyment and more actively engage with metaverse shopping platforms.
